Kearney Product Marketing Specialist - Product Excellence & Renewal Laboratory

Kearney Product Marketing Specialist
- Product Excellence & Renewal Laboratory

Full-time, Americas:
Chicago, New York

Working closely with the Global Brand & Content Strategy Director and PERLab's global leadership team, you will play an integral role in bringing the practice's capabilities to market. You'll partner with product strategists, designers, consultants, and subject matter experts across the globe to develop compelling marketing campaigns, thought leadership, and digital content that showcase PERLab's unique expertise and strengthen Kearney's position in the market.

This role combines strategic thinking with hands-on execution. You'll help shape global marketing activation plans, coordinate integrated campaigns across multiple channels, build relationships with stakeholders around the world, and ensure our marketing efforts deliver measurable impact with priority clients.

Your success will be reflected in the quality and effectiveness of PERLab's marketing campaigns, the strength of its market presence, and the engagement generated through innovative content and strategic partnerships.

We want to hear from you if you:

Hold a bachelor's degree in Marketing, Communications, Business, or a related discipline.

Have 4–8 years of progressive marketing experience, including at least 2–3 years focused on B2B product marketing within a corporation, agency, or professional services environment.

Have experience developing and activating integrated, multi-channel marketing campaigns.

Are an exceptional storyteller with the ability to translate complex business concepts into engaging marketing content.

Demonstrate strong communication and presentation skills with the confidence to engage senior stakeholders and executive leadership.

Have experience building collaborative relationships across matrixed, global organizations.

Bring a strategic mindset while remaining comfortable executing multiple projects simultaneously.

Have experience working with global teams across multiple time zones.

Are comfortable using marketing performance metrics to evaluate campaign effectiveness and optimize future activities.

Are willing to travel occasionally as business needs require.

Partner with the Global Brand & Content Strategy Director to align marketing initiatives with PERLab's business objectives and global growth priorities.

Develop and execute global marketing activation plans that increase awareness, strengthen market positioning, and support commercial objectives.

Coordinate integrated marketing campaigns across digital channels, thought leadership, events, social media, and client engagement initiatives.

Continuously evaluate the marketing mix to ensure campaigns remain innovative, differentiated, and aligned with evolving client needs.

Collaborate with PERLab experts to develop compelling marketing assets that communicate the value of Kearney's product strategy, innovation, and transformation capabilities.

Translate complex consulting methodologies and technical concepts into clear, engaging content for executive audiences.

Support the creation and promotion of thought leadership, campaign materials, presentations, and digital content across multiple channels.

Ensure messaging remains consistent with Kearney's global brand standards while supporting regional marketing priorities.

Build strong relationships with partners, consultants, and regional and global marketing teams to deliver coordinated marketing initiatives.

Communicate effectively with executive leadership, providing regular updates on campaign execution, performance, and opportunities.

Coordinate with cross-functional teams to ensure timely delivery of marketing programs and campaign assets.

Support collaboration across marketing, business development, communications, and practice leadership to maximize campaign effectiveness.

Identify and cultivate strategic partners across media, industry organizations, academic institutions, and external networks to expand PERLab's visibility and influence.

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