Director, Marketing, Redken Haircare & Styling

Professional Products Division

Location:

Hudson Yards, NY

Reports To:

Assistant Vice President Marketing, Redken Retail

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer‑centric approach. Our brand portfolio includes L'Oréal Professionnel, Kérastase, Redken, Matrix, Biolage, Mizani, L'Oréal Technique, and Pureology.

Redken is the #1 brand in the professional hair category in both Pro and Consumer channels, leading in Haircolor, Styling, and Haircare. Redken has a complex distribution ecosystem across Salon Centric, Amazon, Ulta, Chain Accounts, and D2C Ecom. The brand has 3 separate categories — Haircolor, Haircare, and Styling — all of which hold the number one position in the pro market.

Redken is the largest spender in the industry in Media and ranked #1 in the market in terms of advocacy metrics.

You will be accountable for the accelerated growth and strategic development of the Redken Haircare + Styling portfolio, which encompasses key haircare pillars and the styling portfolio. Additionally, you will be responsible for a key strategic retail growth initiative that will span across the entire Redken Retail business (inclusive of new pillars and future innovation): the Holiday Program (assortment mix, pricing management, and animation).

You will have one direct report — a Manager — who will partner on the outlined needs to achieve success in the role.

This role requires a dual‑lens approach: driving professional authority in the salon channel while simultaneously commanding the consumer landscape, which includes partnership with major retailer partners Amazon, Ulta, and D2C. You will lead the strategy, implementation, and performance evaluation of the business across Salon Centric and key consumer channels.

As the Haircare + Styling lead, you are responsible for the comprehensive marketing ecosystem — from product innovation and promotional calendars to consumer advertising and media planning. You will lead the development of 360‑degree marketing strategies that build brand equity and drive market share. You will collaborate effectively with cross‑functional partners including Sales, Operations, Finance, Education, Brand Engagement (PR, AI, Social), Creative, Global Marketing (DMI), and CDMO (Media) to ensure seamless execution.

Additionally, you will monitor and analyze business results to identify opportunities for optimization.

• Omnichannel Strategy & Growth:
  Lead the execution and development of clear brand‑building plans aligned with divisional objectives. This includes owning the 3‑year marketing roadmap, new product launches, and communication strategies. You will serve as the architect for growth across both professional distribution (Salon Centric) and key consumer retail partners (Amazon, Ulta, and ). Building a strong relationship with your sales account manager counterpart will be key to driving favorable outcomes for the brand, retailer, and consumer.
• Consumer Channel Management:
  Drive the strategy for D2C, Amazon, and Ulta, ensuring a cohesive brand presence that maximizes traffic and conversion. Oversee the unique merchandising, assortment, and promotional needs of these high‑growth consumer channels while maintaining professional brand integrity — including continuing our #1 Treatment Brand position in the market and building Hero SKUs.
• 360° Activation & Support:
  Own the category support calendar, ensuring robust plans for key promotions, in‑store merchandising, digital activation, and media elements.
• Outside of broader Global campaigns with or without key spokespersons, you will be tasked with developing new marketing platforms that triangulate product benefit, Redken brand equity, and…