Senior Editorial Copywriter, Zappos at LLC , NY

DESCRIPTION

Senior Editorial Copywriter is responsible for executing, overseeing, and strategizing copy across Zappos marketing channels. Qualified candidates are seasoned in retail copywriting and have deep in‑house brand experience. This role is instrumental in the development and creation of high‑level campaigns and projects including editorial planning and franchises, internal brand decks and reference tools, as well as co‑ownership of strategic copy approach for key marketing moments in partnership with the Head of Editorial.

The Senior Editorial Copywriter fosters strong cross‑functional relationships on a daily basis with graphic designers, art directors, stylists, and marketers to deliver compelling seasonal (Tier
1) campaigns that align with overall business goals, acting as the gatekeeper of the established Zappos brand voice and ensuring Tier 1 messaging cascades to all channels and platforms in an impactful and brand‑right way.

• Ensure all brand language adheres to the established Zappos brand voice, tone & editorial standards.
• Lead & own copywriting for key seasonal (Tier
  1) campaigns, including high‑level concepting & internal presentations.
• Work alongside junior copywriters to ensure core campaign messaging cascades to other channels effectively.
• Co‑own copy style guides & competitor analysis in partnership with the Head of Editorial.
• Help lead brainstorming sessions to generate creative ideas & see them through to the customer.
• Craft interview questions & content frameworks for influencer collaborations & brand partnerships.
• Research industry trends & track marketplace competitors to inform copywriting strategy.
• Proactively identify opportunities to help improve processes & marketing workflows.
• Contribute to the team's creative culture & development through knowledge sharing.

• Experience in editing, copy‑editing, and proofreading.
• Experience working effectively across cross‑functional teams and partnering well with people at all levels within an organization.
• Experience communicating and presenting to senior leadership.
• Experience in brand identity and voice development.
• Bachelor's degree in English, Advertising, Marketing, or related field.
• 6+ years copywriting experience in‑house for a footwear, fashion, or lifestyle brand.
• A digital portfolio showcasing strong examples of past work on multiple channels & platforms.
• Obsession with the fashion retail landscape, marketplace competitors, trends, best practices, etc.