Manager, Healthcare Social & Influencer Strategy, DIG

Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pushes what's next. The agency continues to earn recognition for its industry leadership, creativity, and growth. Ruder Finn is seeking an experienced Manager, Healthcare Social & Influencer Strategy to join our growing Digital Health practice.

In this role, you will help develop unbranded and branded influencer strategies and creator‑led programs for healthcare and pharmaceutical clients. You will support influencer campaign planning, creator identification, content development, and execution across a variety of client accounts. The role requires strategic thinking, creator partner selection, compliance vetting, performance analysis, and close collaboration with clients and cross‑functional teams.

• Develop influencer strategies and creator‑led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data‑driven insights.
• Serve as an influencer and creator strategy lead across client accounts, developing recommendations that align to audience behavior, campaign objectives, platform best practices, and brand goals.
• Lead influencer campaign planning and execution, including creator identification, issues vetting, briefing, contracting support, content development, approvals, posting coordination, and performance reporting.
• Guide the development of branded and unbranded influencer‑first content, including creator briefs, messaging guidance, platform‑native concepts, content guardrails, and recommendations tailored to audience behavior and channel best practices.
• Bring an understanding of the regulatory landscape to create compliant, yet innovative, content.
• Partner with account leads, creative, paid media, analytics, social strategy, and healthcare communications team members to ensure influencer programs are integrated across broader digital and communications campaigns.
• Serve as a client contact and influencer strategy expert, helping clients strengthen their understanding of creator trends, platform dynamics, influencer best practices, and digital opportunities.
• Support influencer talent relationships, including communication with creators, agents, managers, and external vendors to ensure smooth execution and high‑quality deliverables.
• Support the operational performance of accounts, ensuring high‑quality work, adherence to deadlines, budget tracking, and thoughtful campaign management.
• Deliver superior client service by aligning influencer and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders.
• Mentor and develop junior team members, fostering expertise in influencer strategy, creator research, content review, platform trends, and integrated digital campaign execution.
• Review and analyze influencer and campaign performance to develop client‑facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, audience engagement, client reputation, and strategic impact.
• Partner with external vendors, when needed, to support influencer identification, creator management, paid amplification, digital reputation management, issues response, and crisis communications strategies.

• A minimum of 2+ years of experience in influencer marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred.
• Bachelor's degree in communications, public relations, marketing, or a related field preferred.
• Demonstrated experience developing and executing influencer or creator‑led campaigns, including creator identification, vetting, briefing, content review, approvals, and performance reporting.
• Strong understanding of the influencer and creator landscape, including platform trends, creator partnerships, audience behavior, disclosure requirements, and content best practices.
• Experience working with creators,…