VP Marketing, Blue Nile

Location: New York

## VP Marketing, Blue Nile Apply locations:
R2

Net Operations New York, NYtime type:
Full time posted on:
Posted Todayjob requisition :
REQ 81857

We have many opportunities available on our other career site pages.  to link to our careers page!

Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a “Great Place to Work-Certified TM” company. Innovation and brilliance – two things that set us apart. Join us!

Joining the company at a pivotal moment of digital growth, the Vice President of Marketing is responsible for defining and leading Blue Nile's customer-centric brand, acquisition, and retention strategy.
Reporting to the Blue Nile Brand President and serving as a key member of the Brand Marketing Leadership Team, this executive partners closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to translate enterprise priorities into compelling, performance-driven marketing strategies that drive traffic, conversion, and long-term brand equity.
This leader is accountable for building distinctive, data-informed, digital-first marketing strategies that accelerate customer acquisition and lifetime value while strengthening Blue Nile's position as a leader in online fine jewelry.
** Core Accountabilities
** Brand Strategy & Positioning
* Define and evolve long-term brand positioning, messaging architecture, and value propositions that reinforce Blue Nile's leadership in online fine jewelry.
* Build a comprehensive annual marketing roadmap aligned to commercial priorities and customer growth strategies.
* Elevate brand awareness and differentiation through compelling storytelling, innovative campaigns, and distinctive customer experiences.
* Ensure cohesive brand identity and customer experience across all digital touchpoints.

Digital & Ecommerce Marketing Strategy
* Develop and execute a comprehensive marketing strategy aligned with business objectives, customer needs, and growth priorities.
* Lead all e-commerce marketing initiatives, optimizing the online customer journey to improve engagement, conversion, and revenue performance.
* Leverage customer insights, analytics, market research, and competitive intelligence to inform strategic decision-making and marketing effectiveness.
* Identify new growth opportunities, partnerships, and customer engagement strategies to expand Blue Nile's market presence.

Performance Marketing & Budget Stewardship
* Oversee performance marketing channels including paid search, SEO, affiliate marketing, display, social media, and emerging digital platforms.
* Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment.
* Balance brand-building investment with demand-driving performance marketing.
* Establish measurement frameworks and dashboards that link marketing activity to traffic, conversion, and revenue outcomes.

Customer Engagement, CRM & Loyalty
* Drive customer acquisition, retention, and lifetime value through integrated marketing programs across digital, CRM, loyalty, and brand channels.
* Ensure CRM strategy supports lifecycle marketing, retention, and reactivation.
* Identify opportunities to deepen engagement through partnerships, PR, influencers, and experiential activations.

Cross-Functional Leadership
* Serve as strategic marketing advisor to the Blue Nile Brand President and executive leadership.
* Partner closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to deliver cohesive customer experiences and achieve business objectives.
* Influence enterprise-level decisions that impact brand and customer experience.

People & Culture Leadership
* Build, mentor, and develop a high-performing marketing organization focused on accountability, innovation, collaboration, and results.
* Assess organizational capability and define development and succession plans.
* Foster a culture of innovation, accountability, collaboration, and data-driven decision-making.
* Strengthen agency partnerships and external relationships to elevate brand execution.  
** Key Performance Indicators (KPIs)
*** Revenue & Comparable Sales Growth (% vs. LY and vs. Plan)
* Marketing ROI / ROAS
* Website Traffic & Conversion Rate
* Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV)
* Brand Health Metrics (Awareness, Consideration, Preference)
* Customer Retention & Loyalty Engagement
* CRM Engagement Metrics
* Campaign Performance vs. Objectives
* Team Engagement & Retention  
** Qualifications
* ** Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
* 12+ years of progressive marketing leadership experience, including senior leadership within e-commerce, specialty retail, luxury, or consumer brands.
* Demonstrated success developing and executing customer-centric brand and performance marketing strategies that drive measurable growth and…