VP Marketing, Blue Nile

Joining the company at a pivotal moment of digital growth, the Vice President of Marketing is responsible for defining and leading Blue Nile's customer‑centric brand, acquisition, and retention strategy. The VP reports to the Blue Nile Brand President and serves as a key member of the Brand Marketing Leadership Team, partnering closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to translate enterprise priorities into compelling, performance‑driven marketing strategies that drive traffic, conversion, and long‑term brand equity.

This leader is accountable for building distinctive, data‑informed, digital‑first marketing strategies that accelerate customer acquisition and lifetime value while strengthening Blue Nile's position as a leader in online fine jewelry.

• Define and evolve long‑term brand positioning, messaging architecture, and value propositions that reinforce Blue Nile's leadership in online fine jewelry.
• Build a comprehensive annual marketing roadmap aligned to commercial priorities and customer growth strategies.
• Elevate brand awareness and differentiation through compelling storytelling, innovative campaigns, and distinctive customer experiences.
• Ensure cohesive brand identity and customer experience across all digital touchpoints.

• Develop and execute a comprehensive marketing strategy aligned with business objectives, customer needs, and growth priorities.
• Lead all e‑commerce marketing initiatives, optimizing the online customer journey to improve engagement, conversion, and revenue performance.
• Leverage customer insights, analytics, market research, and competitive intelligence to inform strategic decision‑making and marketing effectiveness.
• Identify new growth opportunities, partnerships, and customer engagement strategies to expand Blue Nile's market presence.

• Oversee performance marketing channels including paid search, SEO, affiliate marketing, display, social media, and emerging digital platforms.
• Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment.
• Balance brand‑building investment with demand‑driving performance marketing.
• Establish measurement frameworks and dashboards that link marketing activity to traffic, conversion, and revenue outcomes.

• Drive customer acquisition, retention, and lifetime value through integrated marketing programs across digital, CRM, loyalty, and brand channels.
• Ensure CRM strategy supports lifecycle marketing, retention, and reactivation.
• Identify opportunities to deepen engagement through partnerships, PR, influencers, and experiential activations.

• Serve as strategic marketing advisor to the Blue Nile Brand President and executive leadership.
• Partner closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to deliver cohesive customer experiences and achieve business objectives.
• Influence enterprise‑level decisions that impact brand and customer experience.

• Build, mentor, and develop a high‑performing marketing organization focused on accountability, innovation, collaboration, and results.
• Assess organizational capability and define development and succession plans.
• Foster a culture of innovation, accountability, collaboration, and data‑driven decision‑making.
• Strengthen agency partnerships and external relationships to elevate brand execution.

• Revenue & Comparable Sales Growth (% vs. LY and vs. Plan)
• Marketing ROI / ROAS
• Website Traffic & Conversion Rate
• Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV)
• Brand Health Metrics (Awareness, Consideration, Preference)
• Customer Retention & Loyalty Engagement
• CRM Engagement Metrics
• Campaign Performance vs. Objectives
• Team Engagement & Retention

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of progressive marketing leadership experience, including senior leadership within e‑commerce,…