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Head of Direct Marketing – Credit Card & AI

Job in New York, New York County, New York, 10261, USA
Listing for: Us Bank
Full Time position
Listed on 2026-07-15
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Digital Marketing
Salary/Wage Range or Industry Benchmark: 193035 - 227100 USD Yearly USD 193035.00 227100.00 YEAR
Job Description & How to Apply Below
Position: Head of Direct Marketing – Credit Card Growth & AI
Location: New York

U.S. Bank seeks a strategic Head of Direct Marketing for Credit Card to drive customer growth through innovative direct marketing channels across the U.S. Bank credit card portfolio.

You will lead audience creation, deepening and prospecting models, and guide investment decisions across paid channels to scale growth profitably. The role requires expertise in customer acquisition for credit cards, including digital marketing, direct mail, funnel optimization, and collaboration with internal

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