Senior Manager, Marketing

At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

The Senior Marketing Manager will be responsible for developing and executing client‑centric marketing strategies that drive acquisition, engagement, loyalty, retention, and commercial growth across North America.

Reporting into the Marketing Director and working in close partnership with the Client Experience Director, this role serves as the bridge between brand strategy, client insights, and commercial activation. The position is responsible for transforming marketing from a one‑size‑fits‑all approach to a more personalized and insight‑driven model, ensuring that campaigns, communications, activations, and experiences are tailored to the needs of distinct client segments and business objectives.

While the Client Experience Director leads individual client relationships and one‑to‑one engagement, this role focuses on scalable one‑to‑many marketing strategies, designing targeted campaigns, communications, activations, and client journeys for key audience segments. By leveraging client data, behavioral insights, and commercial priorities, the role develops marketing solutions that deepen engagement, strengthen loyalty, and drive lifetime value across retail, wholesale, and e‑commerce channels.

• Lead the development of client‑centric marketing strategies that support acquisition, retention, loyalty, and reactivation objectives across the North America market.
• Build annual and seasonal activation plans aligned with marketing priorities and commercial objectives.
• Identify opportunities to create more personalized and relevant engagement across the client lifecycle.
• Partner closely with the Client Experience Director to ensure alignment between one‑to‑one clienteling efforts and one‑to‑many marketing initiatives.
• Serve as the voice of the client within the Marketing organization, ensuring audience needs and behaviors inform planning and execution.
• Drive measurable business impact through targeted engagement, retention, reactivation, and loyalty programs.

• Develop marketing strategies for key client segments including VICs, loyalists, prospects, new clients, and lapsed clients.
• Design scalable activation frameworks and communication strategies tailored to the needs of distinct client audiences.
• Build annual and seasonal client marketing plans aligned with commercial priorities and business objectives.
• Partner with Client Experience Director to identify opportunities for increased personalization, engagement, and conversion.
• Ensure client segmentation and audience strategy are embedded within all major marketing initiatives.

• Lead the development and execution of one‑to‑many client communications across CRM channels such as email and SMS, and marketing activations.
• Design lifecycle marketing programs supporting acquisition, onboarding, engagement, retention, loyalty, and reactivation objectives.
• Develop targeted campaigns and experiences that align with client interests, purchase behaviors, and relationship stage.
• Partner with Retail, E‑Commerce, Wholesale, Communications, and Client Experience teams to deliver coordinated client engagement strategies.
• Support the development of marketing programs that complement and enhance one‑to‑one clienteling efforts.

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
• 6–8 years of experience in marketing, CRM, and project management.
• Proven experience leading cross‑functional marketing initiatives in a collaborative, fast‑paced environment.
• Experience developing personalized marketing strategies and client engagement programs.
• Strong strategic and creative thinking…