Marketing Content Coordinator

Marketing Content Coordinator

New York Theatre Workshop seeks an enthusiastic visual and cinematic storyteller to join the marketing team as the Marketing Content Coordinator. This job is ideal for someone who loves the creativity of conceiving and designing digital media content for social media and advertising. The ideal candidate thrives in a fast-paced environment, identifies as a flexible self-starter, and takes a sense of pride in developing high-quality assets.

• You're a strong copywriter for social media, eblasts, and advertising to leverage existing brand voice and project/production-specific language to keep it fresh and authentic throughout a campaign.
• You're active on social media personally or professionally and are conscious of trends and have your finger on the pulse of pop culture.
• You're comfortable engaging with our community online, responding to DMs and commenting on posts in the community, monitoring stories, and re-sharing.
• You should actively generate content ideas with an eye for achievability and capacity in your workflow.

• You have proficiency with the Adobe Creative Suite-must include Photoshop, InDesign, and Premiere. Greatly prefer After Effects and Illustrator experience. Dreamweaver a plus.
• You should have experience leveraging existing templates and refreshing previous campaigns to sustain brand identity and the aesthetics of each program/production.
• You should be comfortable managing layouts (programs, one-sheets, posters) and building graphics (media placement resizing, physical signage, generating signature images).

• You're comfortable with both DSLR and iPhone capture of behind-the-scenes content and made-for-social assets for Meta, You Tube, and Tik Tok.
• You should be experienced in adjusting camera settings for optimal video and sound capture.

• You're a skilled video editor who has strengths in building energy and storytelling arcs in short-form videos for advertising and social media.
• You have a sense of dynamic on-screen layout and transitions and you understand how to leverage music to drive the action of the piece.
• Experience with motion graphics a plus.

• You should have excellent organization and time management skills.
• You should have experience in the above design categories to estimate time to completion on projects, anticipate rounds of edits, and deliver assets on time.
• You should be comfortable with the scope or timeline for projects being adjusted as we collectively manage competing priorities.

• You're committed to equity, diversity, and inclusion in all aspects of your work.
• You have at least two years of experience in content creation and video editing.
• You have comprehensive experience in the Adobe Creative Suite. Experience collaborating with colleagues in Canva a plus.
• You have outstanding attention to detail, project management, and verbal and written communication skills.
• You understand how to juggle competing deadlines, prioritize work and identify short‑cuts, and can work under pressure in a fast‑paced environment.
• You're an independent thinker and doer with an ability to approach problem‑solving collaboratively.
• You're proficient in managing social media platforms, including Meta, You Tube, and Tik Tok.
• You're a creative storyteller with strong writing and design skills, capable of crafting compelling content that resonates with audiences.
• You have a passion for theatre and audience engagement. Experience in arts marketing is a plus.

Our marketing team is responsible for developing and producing dynamic marketing and promotional campaigns for four productions per season, leading a robust annual membership campaign, raising institutional brand visibility and recognition, and promoting New York Theatre Workshop's wide range of community programs, including education programs, For the Culture, artist workshop activities, Radical Access programs, and fundraising efforts.

At New York Theatre Workshop, we work relentlessly to empower visionary theatre-makers and bring their work to…