Manager, Haircare Category Development– L'Oréal Dermatological Beauty

Location: New York, NY

Reports To: Director, Category Development Haircare

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.
Our brands portfolio includes Cera Ve, La Roche-Posay, Vichy, Skin Ceuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

Are you a strategic thinker with a passion for the beauty industry and a desire to drive category growth? L'Oréal Dermatological Brands is seeking a dynamic and insights-driven Hair Category Development Manager to contribute to the development and execution of our hair care category strategy across all channels.

This role will leverage shopper understanding, market analysis, and omni-channel expertise to accelerate the growth of our hair care portfolio. The ideal candidate will be a collaborative team player with a strong understanding of the retail landscape and an eagerness to identify and capitalize on emerging trends.

• Support the development and execution of the overall LDB Haircare category portfolio strategy, across all brands and channels.
• Conduct regular market and category analysis, identifying key trends, growth opportunities, and potential threats, and present findings to senior management.
• Contribute to the definition of brand-specific strategies to maximize market potential based on customer insights and market dynamics.
• Share category insights and recommendations with the LDB Commercial and Marketing teams, contributing to knowledge sharing within the team.
• Support the DMI, Marketing, and CMI teams with data-driven category information and trend analysis.
• Assist in the alignment and execution of the category strategy across internal stakeholders.
• Utilize internal and external data sources for insights, NielsenIQ, Market
  360, Amazon Tech/Profitero, Scintilla, Numerator, Spate, Suzy panel research, Ipsos panel research, social engagement tools, Retailer loyalty systems, bespoke shopper studies (CDJ’s, Shopper Perception, UX studies, Merchandizing Studies) and external market research (ex. Euromonitor, Kantar, Kline, Mintel).

• Assist in implementing guidelines for the Haircare categories, including product prioritization (grow, maintain, delete) across all brands.
• Ensure consistent brand messaging and selling stories across all online and offline channels, under the guidance of senior management.
• Identify potential white space opportunities and new segments or channels for the LDB Haircare portfolio and propose recommendations.
• Contribute to the evolution from Category Management to Category Development, focusing on long‑term growth and innovation.

• Support the development and implementation of account‑specific strategies with key retailers (online and offline) to drive long‑term growth within the Hair category.
• Assist in building strong partnerships with account leadership.
• Leverage category insights and compelling selling stories to empower account teams and brands.

• Contribution to the growth in LDB market share across all channels, including emerging and omni‑channel platforms.
• Support in maximizing distribution, shelf share, and promotional share both online and offline.
• Quality and impact of contributed internal and external strategic insights.
• Growth in strategic categories at Key customers
• Successful collaboration with retailers to support category strategies and drive shopper penetration.
• Effective contribution to category projects.
• Support in achieving growth targets.