Manager of Demand Generation Marketing

• Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts for our 401(k) sales organization
• This individual contributor will help plan, execute and optimize lead generation programs to drive qualified pipeline for Betterment’s 401(k) line of business, with a particular focus on paid media, campaign execution, audience targeting, ABM, and performance optimization
• You will help run the day-to-day performance marketing engine for Betterment at Work, with a strong emphasis on paid media, email nurture, and campaign execution
• Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsor ships to build pipeline for Betterment’s 401(k) sales organization
• Manage agency relationships, media performance, and budget pacing across SEM, programmatic display, and paid social
• Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
• Partner with Rev Ops on lead routing, scoring workflows, and marketing automation
• Drive optimizations across lead, MQL, and pipeline metrics
• Collaborate with business development, sales, creative, product, PR, compliance, etc
• Maintain social proof program, creating case studies and ensuring growth of our reviews and awards strategies

• Compensation & Ownership:
  Competitive, benchmarked salary. Equity for everyone, including new hire, performance, and refresher grants.
• Retirement: 401(k) match from day one, including Student loan matching. Zero management fees.
• Health & Wellbeing:
  Comprehensive medical, dental, and vision coverage. One Medical membership. Fertility and LGBTQIA+ transition support.
• Time Away:
  Flexible time off. Paid parental leave for all parents. Four-week sabbatical in year six.
• In-Office Culture & Flexibility:
  An in-person, collaborative culture, with no required office days during the summer and winter holidays.
• Growth & Development:
  Free Coaching for everyone and continuous development.
• Community & Care:
  Chef lunches, guest speakers, company gatherings, heritage celebrations, and seven Employee Resource Groups.
• Employee Support:
  Dedicated benefits advocate and EAP access.

This role is ideal for a hands‑on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels, partner closely with cross‑functional teams, and drive measurable business impact4+ years planning, executing, and optimizing campaigns across paid media, digital advertising, and email nurture; ABM experience is preferred, including target account strategy and account‑level reporting4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building

Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programs

Strong experience with marketing automation and CRM tools for lead generation and nurture (Hub Spot and Salesforce experience is a huge plus)
Experience managing campaigns across multiple channels and stakeholders simultaneously, with strong project management and prioritization skills2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services

Background in 401(k), fintech, or other regulated industries is a plus