AI Growth Lead

AI Growth Lead

New York, NY (Hybrid)
· Full-Time
· Marketing

Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.

We closed $24 million in Series A from a16z, plus $5 million in seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include the REVOLVE and Reformation founders and the President of Saks Fifth Avenue. For more information, raspberry.ai.

We're hiring an AI Growth Lead to build the automations and systems that power Raspberry's entire marketing engine and to own the growth and product‑marketing outcomes those systems drive.

This is not a traditional marketing role. You'll sit at the intersection of marketing strategy and technical execution: designing the positioning, running the demand‑gen programs, and leading the operating layer beneath it all — programmatic workflows, real‑time data pipelines, and scalable infrastructure that turn marketing into a system.

This is a builder's role. You'll set up the systems, run the campaigns, prove what works, and scale it. You'll fix any problem you see — demand gen, positioning, content, lifecycle, web, events — not just the ones in a job description. If that's not how you operate, this isn't the role for you.

• Build marketing automations for repetitive, time-sensitive workflows — content drafting, lead follow‑up, sentiment monitoring, campaign reporting, and competitive tracking.
• Own the marketing data infrastructure: connect campaign performance, attribution, and pipeline impact into dashboards and reporting that stay accurate and actionable.
• Architect publishing and distribution systems — integrations across CMS, data sources, and channels — so content moves from creation to distribution with minimal manual intervention.
• Codify what works into templates, scripts, and repeatable playbooks; run disciplined experiments and treat each deployment as a hypothesis.

• Build and scale Raspberry's demand generation function — multi‑channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline.
• Own the full funnel from lead capture to MQL to pipeline, partnering closely with sales on handoff, scoring, and conversion.
• Plan and run field marketing — industry events, dinners, conferences, and targeted regional activations (especially in fashion/retail hubs) that generate and accelerate pipeline.
• Manage budget and external vendors/agencies, making sharp calls on where to spend.

• Develop and own the core positioning and messaging framework; translate complex AI capabilities into clear narratives, and partner with product to shape how new features are framed.
• Own GTM strategy and execution for product launches — define launch tiers and success criteria, and build and manage cross‑functional launch plans across product, sales, and design.
• Lead ongoing market and customer research and ICP refinement; synthesize buyer insights into actionable frameworks.
• Own competitive intelligence — build and maintain battle cards, and turn research into strategic recommendations (ideally via agents that catch competitive shifts in real time).
• Collaborate with sales on territory goals, messaging, and priorities so field programs stay tightly aligned with revenue objectives.
• Attend customer‑facing meetings and events when marketing presence adds value.

• 7+ years across growth/demand generation and/or product marketing, ideally at a high‑growth B2B SaaS or AI company; fashion/retail/creative tech a plus.
• A proven track record building demand‑gen programs that drove measurable pipeline, and developing positioning and messaging that drives it.
• Hands‑on with demand‑gen channels (paid search/social, email, webinars, ABM) and the tooling behind them (marketing automation, CRM, attribution); experience with…