Manager, Partnership Strategy

Location: New York

Manager, Partnership Strategy Skip to main contentGEICO uses cookies to help us provide the best experience on GEICO Careers.  By continuing to use our website, you consent to the use of cookies.  For more information, please visit our cookie policy.#Manager, Partnership Strategy page is loaded## Manager, Partnership Strategy Apply remote type:
Hybrid locations:
New York City, NY:
Bethesda, MDtime type:
Full time posted on:
Posted Todayjob requisition :
R0061351
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.
** Manager, Partnership Strategy
***
* Location:

** Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY.
*
* Reports To:

** VP, Integrated Marketing & Media
** About the Role
** Within Marketing at GEICO, partnerships are one of the most powerful ways the brand earns its place in culture. Getting this right means more than placing the logo — it means showing up in ways that feel genuine, resonant, and worth paying attention to.

The Manager, Partnership Strategy brings a creative, human-centered lens to how GEICO builds and activates its partnership programs. This role translates GEICO's brand voice and creative direction into partnership strategies — developing branded content concepts through entertainment and sports sponsor ships, shaping how the brand's personality flexes across different partner contexts, and writing the strategic briefs and points of view that get ideas greenlit.

The work spans concept to execution: you'll collaborate directly with entertainment properties, sports organizations, talent, and production teams to build integrations that feel earned, not forced.

This role rewards someone who can think strategically and write persuasively — turning big-picture ideas into clear briefs and tangible programs. If you've done this kind of partnership strategy work before and want to bring it to one of the most recognized brands in the country, this is that opportunity.
** How We Work
** The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business.

And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.
** Key Responsibilities
**** Partnership Strategy & Concept Development
*** Build program concepts grounded in real audience personas and lived experience — not just reach and demographics
* View channels, talent, and partners as opportunities to bring the brand and products to life for audiences, not simply places to place ads
* Time messaging thoughtfully, matching ideas to cultural moments where GEICO's participation feels additive
* Push new ideas and thought leadership with partners proactively — finding opportunities before competitors do
** Integration Ideation & Activation
*** Lead development of branded and integrated product content approaches within media and sports partnerships, spotting opportunities for storytelling that fits naturally within a partner's platform or programming
* Collaborate directly with entertainment platforms, sports organizations, talent, and production teams to build integrations that feel earned, not forced
* Shape ideas that add to how people consume media and content rather than interrupting it
* Ensure…