Assistant Brand Manager, Hair Care – Personal Care

Assistant Brand Manager, Hair Care & Personal Care

Job Category
:
Marketing

Requisition Number
: ASSIS
003037

• Full-Time
• Hybrid

At Avon, beauty is more than skin deep. We are inspired by our community of passionate women; yesterday, today, and tomorrow. Avon is all about celebrating each other and our achievements in business and in life, inviting others to join us, and committing to be a force for good. The Assistant Brand Manager (ABM) for Hair Care & Personal Care supports the development and execution of category brand strategy across all existing and emerging channels, including brochures, flyers, , Amazon, Tik Tok Shop, social commerce, and digital platforms.

This role will support innovation development, product launches, campaign execution, and omnichannel go-to-market strategies while ensuring all Representative and Consumer touchpoints are managed to completion. The ABM will partner cross-functionally with Product Development, R&D, Regulatory, Creative, Operations, Digital, Social, Sales, and external vendors to bring new products and initiatives to market. This role requires a highly organized, trend-driven marketer with a passion for beauty innovation and storytelling.

You will report to the Brand Manager, Personal Care / Hair Care.

• Support the development and execution of an 18-month rolling innovation calendar across Hair Care and Personal Care categories.
• Help guide decision‑making on portfolio evolution by leveraging trend research, competitive benchmarking, consumer insights, analytics, and product expertise.
• Support all aspects of product development from concept through commercialization including concept briefs, product positioning, claims, naming, copy development, artwork reviews, packaging, pricing, and go‑to‑market execution.
• Identify target audiences and support development of marketing plans across omnichannel touchpoints including brochure, digital, social commerce, Amazon, Tik Tok Shop, PR, sampling, influencer, and experiential activations.
• Partner closely with cross‑functional teams to support successful execution of launches from development through campaign activation.
• Execute and track projects with a detailed understanding of the NPD (New Product Development) process and critical timelines.
• Manage trackers, spreadsheets, launch calendars, project timelines, sample submissions, claims documentation, and status reporting for weekly and daily reviews.
• Interface with external vendors and suppliers to manage submissions, artwork, packaging components, fact sheets, testing, costs, timelines, and inventory needs.
• Support innovation storytelling through compelling product positioning, claims architecture, ingredient storytelling, trend integration, and competitive differentiation.
• Partner closely with brochure management, What’s New, Creative, PR, Social, and Digital teams to support campaign development, creative briefs, turnover meetings, and launch alignment.
• Analyze campaign, digital, social commerce, and sales performance to extract insights and provide recommendations for future launches and category growth opportunities.
• Support emerging channel initiatives including Amazon, Tik Tok Shop, influencer programs, sampling, PR mailers, and experiential activations.
• Stay closely connected to beauty, wellness, hair care, skincare, and social trends to identify whitespace opportunities and future innovation platforms.

• A Bachelor's degree is required; with 5+ years of progressive and successful experience in product development or marketing
• Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required
• Experience working in a matrix environment and cross functional teams is required
• Proven ability to demonstrate analytical thinking and data‑driven decision making
• Deep understanding of trends and how they relate to our customer
• Experience in successful partnership with R&D / Supply Chain / Sales organizations to develop innovative products supported by specific and relevant story‑telling, then execution is required.
• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You…