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Director, Owned Channel Marketing & Personalization

Job in New York, New York County, New York, 10261, USA
Listing for: Financialnarrative
Full Time position
Listed on 2026-07-18
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 137000 - 190000 USD Yearly USD 137000.00 190000.00 YEAR
Job Description & How to Apply Below
Location: New York

New York Life Investments (NYLIM) seeks a Director, Owned Channel Strategy to elevate the firm’s email, lifecycle, social, and owned‑audience engagement across financial advisor, institutional investor, client, prospect, and boutique audiences.

Reporting to the Head of Cross‑Channel Marketing, you will own email strategy, segmentation, nurture journeys, testing, personalization, and governance, partnering with the Director of Cross‑Channel Activation to align with broader campaigns and ensure

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