Ads Product Marketing Manager

Key Responsibilities

• Lead the definition and development of go‑to‑market efforts across new ad product solutions and enhance existing offerings in close partnership with cross‑functional stakeholders (ad product, sales, measurement, policy, marketing, etc.).
• Act as a trusted partner to both product and regional business teams, establishing a feedback loop that incorporates customer and market inputs to influence product development.
• Influence product development through structured processes grounded in a deep understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research.
• Develop marketing deliverables to support ad products in the market (e.g., external materials, demos, assets) that bring solutions to life in a succinct and exciting way.
• Work across teams to align on and roll out ad solutions at tentpole events (e.g., CES, Upfront, Cannes).
• Collaborate cross‑functionally (Comms, Ad Product, Marketing) to translate the ads portfolio strategy clearly to sales teams and customers.
• Collaborate with Research teams to include audience and industry insights that inform the development of new ad solution offerings and their positioning.

• 7–10+ years of experience in product marketing within the programmatic advertising and/or B2B advertising space.
• Strong experience partnering cross‑functionally on product strategy, positioning/narrative, and GTM launches.
• Excellent communication and storytelling skills, with comfort in interpreting research data.
• Ability to collaborate in an inclusive, team‑centric culture and execute on near‑term priorities while building a long‑term strategy.
• Strategic vision coupled with strong project management, planning, and organizational skills, handling multiple projects simultaneously under tight timelines.
• High‑level understanding of product growth and developing strategic roadmaps.
• Demonstrated ability to create detailed and actionable product briefs.
• Strong attention to detail and use of the 80/20 rule to address problems.
• Knowledge of the ad‑supported streaming space and ad‑tech ecosystem is nice to have but not required.

Compensation (annual salary only): $ – $.

Benefits include health plans, mental health support, 401(k) retirement plan with employer match, stock option program, disability programs, health savings and flexible spending accounts, family‑forming benefits, life and serious injury benefits, paid leave of absence programs, and flexible time off.

Netflix is an equal‑opportunity employer. We celebrate diversity and do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.