Senior Manager, CRM & Client Lifecycle

Position

From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier‑perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams. Parfums Christian Dior is part of the LVMH Group.

The Senior Manager, CRM & Client Lifecycle is a strategic leader responsible for defining and executing Parfums Christian Dior North America’s CRM vision across owned client channels and omnichannel client experiences.

Reporting to the Senior Director, CRM & Data, this role leads the development of lifecycle marketing strategies that strengthen client acquisition, engagement, retention, loyalty, and lifetime value while ensuring a seamless luxury client experience across , boutiques, clienteling, loyalty, and CRM communications.

This position oversees CRM strategy, campaign governance, personalization, and client journey optimization while leading a high‑performing CRM team responsible for email, SMS, push notifications, triggered communications, and lifecycle programs. The role partners closely with Retail, E‑Commerce, Client Experience, Beauty Tech, Data & Analytics, Digital Product, and Global CRM teams to deliver best‑in‑class client experiences powered by data and innovation.

The ideal candidate combines strategic thinking with operational excellence, has a passion for luxury client experience, and possesses a strong understanding of CRM technology, data‑driven marketing, and omnichannel retail.

• CRM Strategy & Lifecycle Leadership
  • Define and lead the North America CRM strategy aligned with business objectives and global CRM priorities.
  • Develop lifecycle marketing strategies that increase client acquisition, retention, repeat purchase rate, loyalty participation, and client lifetime value.
  • Design and continuously optimize end‑to‑end omnichannel client journeys across digital and retail touchpoints.
  • Establish CRM priorities, annual roadmap, testing framework, and business growth opportunities.
• Campaign Strategy & Governance
  • Lead CRM campaign planning across Email, SMS, Push, Triggered Communications, Loyalty, and Clienteling initiatives.
  • Own campaign governance, prioritization, and resource planning to ensure execution quality and business impact.
  • Partner with Creative, Brand Marketing, E‑Commerce, Retail, and Merchandising teams to deliver cohesive client experiences.
  • Drive continuous optimization through testing, personalization, segmentation, and performance analysis.
• Client Journey & Personalization
  • Lead the evolution of Dior's omnichannel client journey, ensuring consistency across , boutiques, loyalty, and clienteling touchpoints.
  • Partner with CRM Analytics and Data Product teams to develop scalable personalization strategies powered by first‑party data.
  • Identify opportunities to improve client experience through automation, behavioral triggers, predictive audiences, and dynamic content.
  • Champion new CRM capabilities that enhance personalization while maintaining Dior's luxury positioning.
• Business Performance & Analytics
  • Own CRM business KPIs including:
    • Revenue Contribution
    • Client Retention
    • Repeat Purchase Rate
    • Client Lifetime Value
    • Engagement Metrics
    • Database Growth
    • Campaign Performance
    • Personalization Performance
  • Translate performance insights into actionable business recommendations.
  • Present CRM performance, strategic initiatives, and business opportunities to senior leadership.
• Cross‑Functional Leadership
  • Serve as the primary CRM business partner across Retail, E‑Commerce, Beauty Tech, Client Experience, Data & Analytics, and Global CRM teams.
  • Collaborate with Product and Technology teams to prioritize CRM capabilities, automation, and client experience enhancements.
  • Support the implementation of new CRM technologies and omnichannel initiatives.

Sr. Director,…