Sr. Director, Demand Generation

Job Description

The Sr. Director, Demand Generation will lead the strategy, execution, and optimization of EBG’s full-funnel demand generation engine across multiple business lines. Reporting to the GM, Corporate Direct Business, this role is responsible for driving awareness, qualified pipeline, conversion, and revenue contribution through integrated programs that support EBG’s B2B and B2B2C e‑commerce growth.

This leader will inherit an existing team and build on a strong foundation to scale a modern, data‑driven demand generation function. The role requires a strategic and hands‑on marketer who can sharpen messaging, improve funnel performance, and create alignment across marketing, sales, product, and operations in a mature e‑commerce organization.

The ideal candidate brings deep expertise in audience strategy, campaign orchestration, lifecycle marketing, digital commerce, and sales partnership. They are equally comfortable setting strategy and rolling up their sleeves to optimize messaging, channel mix, lead flow, and funnel performance across a complex portfolio of products, audiences, and routes to market.

Responsibilities:

• Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
• Own full‑funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
• Design and optimize integrated, multi‑channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
• Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go‑to‑market messaging.
• Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
• Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
• Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
• Drive a disciplined test‑and‑learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
• Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
• Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.

Salary Range: $150-$200,000 per year, plus company bonus*

* Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job‑related qualifications, and alignment with market data.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
• 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full‑funnel marketing roles, ideally within e‑commerce, digital marketplace, benefits, loyalty, or multi‑line commercial environments.
• 3+ years of experience leading and developing high‑performing teams.
• Demonstrated success building integrated demand generation programs that drive measurable pipeline and revenue outcomes.
• Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment.
• Hands‑on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, Hub Spot, Marketo, or comparable tools.
• Excellent analytical, communication, and stakeholder management skills, with the ability to operate effectively at both strategic and executional levels.
• Ability to travel and work in person as the role demands.

Preferred Qualifications

• Experience in B2B or B2B2C specifically in e‑commerce, marketplace, loyalty, employee benefits, or partner‑led business models.
• Familiarity with account‑based marketing, lifecycle marketing, and longer‑consideration sales cycles.
• Experience supporting multiple products, customer segments, or lines of business within a matrixed organization.
• Experience…