Manager, Research Analytics

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Manager, Media Research is a key driver of insight and strategic thinking within the Analytics department. The Research Manager will be a hybrid of traditional custom research (ad effectiveness / brand health) and syndicated research (audience & digital research). This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, and proficiency at problem solving, an understanding of custom research methodologies, syndicated research tools, linear & online media, and technology.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline & online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must.

Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered. Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

Custom Research Responsibilities:

• Plan and execute lift measurement studies and lead the analytics learning agenda for campaign effectiveness and impact on brand KPIs.
• Primary lead for all cross-channel ad effectiveness for the account. This includes working with Planning and Activation teams for schedules and mapping, managing external vendors for sample collection and data aggregation, in-house analysis and creation of final reports, and presenting to clients.
• Support and manage all added value research for Content programs, working with Content partners to determine
• Work closely with Strategy and Planning to continuously leverage insights for integration into upcoming campaigns to ensure client advertising investment is optimized to drive results.
• Collaborate with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges.
• Strategic thought-leadership;
  Evaluate new and current data partners and identify new approaches to ensure our research is cutting edge.
• Communicate opportunities, learnings and recommendations with authority and credibility.

Syndicated Research Responsibilities:

• Drive day-to-day competitive intelligence and ad hoc syndicated research efforts
• Leverage social listening and syndicated tools to define category, consumer, brand and competitive landscapes
• Proactively educate internal and external clients on syndicated research resources, tools and approaches

Desired Attributes:

• Manage custom lift measurement and ad effectiveness studies for the account.
• Manage custom ad effectiveness and brand health tracking for the account
• Provide competitive intelligence and strategic research guidance
• Have a proven track record in data-rich analyses, be a team player and responsive in a client service environment.

• 3+ years of conducting and presenting lift measurement studies.
• Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing, or related field).
• Ability to leverage…