Creative Strategist

About Phoebe

Phoebe is modernizing America’s home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

• Own creative strategy and production for paid and organic social across Tik Tok, Meta, Instagram, and You Tube
• Generate high volumes of creative – ads, UGC‑style content, clips, hooks – and test relentlessly
• Build and manage a pipeline of creators, clippers, and freelancers
• Study what’s working in DTC, creator economy, and direct response – then apply it to healthcare
• Launch and scale campaigns targeting nurses and caregivers for our talent agent product
• Track performance obsessively and iterate fast based on what converts
• Stay ahead of platform changes, trends, and formats before they’re obvious

• You’ve run paid social or organic growth and have results to show
• You understand direct response creative – hooks, retention, CTAs, thumb‑stopping visuals
• You’re chronically online and can spot trends before they peak
• You’ve worked with creators or built content engines (UGC, clipping, repurposing)
• You know tools like Whop, Foreplay, Motion, or similar
• You move fast and can produce volume without sacrificing quality
• You’re scrappy – you can shoot, edit, write copy, and run ads yourself if needed
• You have taste and strong opinions about what makes creative work

• Own creative for a company growing extremely fast into a massive market
• Competitive salary with above‑market equity
• Small team where your work directly drives growth
• In‑person in NYC (Chinatown / LES) – we work in the same room
• Multiple second‑time founders to learn from – Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.