Category Manager

Overview

Our client, a leading media & entertainment provider, is seeking a Category Manager to join their team. This position is located in New York City, New York.

• Support the Category Strategy Director and Vice-President in developing category and client strategic narratives, GTM, and insights that drive ad sales revenue while addressing specific advertiser needs.
• Work closely with cross-functional teams including research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses, custom analyses, and go‑to‑market presentations.
• Set up measurement studies, both in collaboration with the appropriate Research teams and independently via syndicated sources.
• Work with the Category Strategy Director to develop evidence‑based narratives that establish and broaden the value proposition in the marketplace, focusing on the key pillars of the Company’s value proposition.
• Use a variety of syndicated sources to identify within the company’s media portfolio the right opportunities for the right audiences to address clients’ goals.
• Understand consumer media trends, industry measurement solutions and competitive landscape to assess the environment in which both the company and its clients operate.
• Present findings and narratives internally and externally.
• Mine syndicated data sources (e.g., MRI, Nielsen NPower, You Gov, AdIntel, SMI, EDO, Pathmatics, Market Cast) for insights as part of cohesive analyses and presentations.
• Act as a liaison between Category Strategy, Research, and Sales to create measurement plans against Client KPIs.
• Actively contribute to creating an inclusive environment.
• Connect stakeholders, keep projects moving forward, and maintain visibility across research activities.

• 7+ years of experience in advertising, media and/or marketing.
• Experience in the CPG and/or Retail categories preferred.
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company.
• Multi‑platform media measurement with a strong background in addressable and data‑driven solutions.
• Comfort working in media tools such as Nielsen NPower, Comscore, and social listening among others and consolidating findings in a simple summary.
• Working knowledge of cross‑platform attribution vendors to measure brand lift and sales lift.
• A business‑forward approach is strongly preferred.
• Out‑of‑the‑box thinker who enjoys brainstorming and finding new ways to do things.
• Critical thinking to identify gaps and opportunities to improve the team’s output.
• Excellent written, verbal and interpersonal communication skills.
• Strong presentation skills, capable of presenting to internal or external partners.

• Strategic Business Perspective
• Research and Measurement Experience
• Narrative Building and Storytelling
• Relationship Building and Corporate Navigation
• Project Management

New York City, New York.

Pay Range:
The approximate pay range for this position is between $49.00 and $70.00. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.

• Medical, Dental & Vision Insurance Plans
• Employee‑Owned Profit Sharing (ESOP)
• 401K offered