Bundle Senior Manager

Bundle Growth Senior Manager

The Bundle Growth Senior Manager will lead the strategic development and cross‑functional activation of bundle and add‑on offerings across the customer journey. The primary focus is the integration of NFL Network / NFL+ Premium and its role within broader DTC bundle offerings, including ESPN Unlimited and other key subscriber products. The role defines marketing strategies for bundles and add‑ons and works cross‑functionally to express them across core customer touchpoints—marketing front doors, landing pages, CRM, and sport‑specific marketing integrations.

The manager serves as a critical connective point between subscriber strategy, marketing strategy, CRM, and partner teams, ensuring high‑value properties and offers translate into compelling, coordinated, and scalable consumer experiences. The position reports to the Senior Director, DTC Marketing and is based in New York, NY.

• Lead the marketing strategies of bundle and add‑on positioning across ESPN DTC products and customer experiences
• Define how key bundle components—sports properties, premium add‑ons, and partner offerings—are integrated into the overall subscriber value proposition
• Build scalable frameworks for how bundles and add‑ons are marketed across acquisition, engagement, retention, and win‑back efforts
• Ensure bundle strategy is informed by subscriber strategy, business priorities, and evolving consumer value drivers
• Develop the marketing strategy for how bundles and add‑ons are communicated across channels and touchpoints
• Partner closely with Media on the media/audience prioritization strategy for on‑ and off‑ESPN platforms
• Serve as a strategic partner for the integration of NFL‑related offerings into the broader bundle ecosystem
• Work closely with NFL marketing team and related internal stakeholders to define how NFL Network / NFL+ Premium should show up within bundle strategy and customer messaging
• Ensure individual sports integrations support both immediate campaign opportunities and longer‑term acquisition and retention strategies

• Minimum 6 years of experience in marketing, specifically subscription marketing, marketing strategy, or related disciplines
• Minimum 2 years of experience in DTC marketing
• Experience leading cross‑functional strategic initiatives that span multiple channels, stakeholders, and business priorities
• Strong understanding of subscription businesses, DTC models, lifecycle marketing, and customer journeys
• Experience developing messaging, positioning, and go‑to‑market strategy for complex consumer offerings
• Proven ability to influence senior stakeholders and drive alignment across teams without direct reporting authority
• Strong strategic thinking paired with executional orientation and attention to detail

• Experience in media, streaming, sports, entertainment, or subscription‑based consumer businesses
• Familiarity with bundle strategy, add‑on packaging, or multi‑product subscriber experiences
• Experience partnering with creative, CRM, and media teams to drive full‑funnel performance
• Experience working with sports properties, content partners, or highly matrixed organizations

• Bachelor’s degree or equivalent in Marketing, Digital Media, or a related field

Compensation:
The hiring range for this position in New York, NY is $ to $ per year. The base pay will consider internal equity and may vary based on geographic region, job‑related knowledge, skills, and experience. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to a full range of medical, financial, and other benefits, dependent on the level and position offered.