Senior Manager, Integrated Marketing

Job Overview

This role leads a marketing team responsible for integrated marketing strategies that support commercial and brand objectives across multiple channels. The position develops and manages comprehensive marketing plans leveraging paid, owned, and earned media aligned with company priorities. It collaborates with commercial, operations, media, and analytics teams to orchestrate complex marketing initiatives. Success is measured by the effective execution of targeted marketing programs that meet performance and strategic goals, enhancing product experience, supporting digital transformation, and advancing brand marketing priorities.

• Develop integrated marketing strategies and plans that achieve commercial and brand objectives across multiple channels.
• Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans.
• Collaborate with leadership and cross‑functional teams to align campaign priorities and ensure timely, on‑budget execution.
• Partner with creative and agency teams to produce communications and collateral that meet audience and campaign goals.
• Work with analytics and marketing operations to track and measure performance against strategic objectives.
• Also responsible for other duties/projects as assigned by business management as needed.

• Bachelor’s Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required).
• 7–10 years marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred).
• 2–4 years delivering omni/multi‑channel integrated campaigns at scale and leveraging data and digital in execution (Preferred).

• Digital marketing – solid understanding of digital marketing, including web/e‑commerce, media, social, paid search, attribution, and optimization. Experience in data‑driven marketing techniques and traditional database marketing is critical (Required).
• Consumer insights – exceptional experience applying consumer insights to improve campaign targeting, delivery, and performance (Required).
• Leadership – campaign leadership skills, including end‑to‑end campaign development, strategy, segmentation, targeting, in a multi‑channel omni‑channel environment (Required).

• At least 18 years of age.
• Legally authorized to work in the United States.

Travel required:

Yes/No (as applicable).

DOT Regulated Position:
No

Safety Sensitive Position:
No

Base Pay Range: $113,000 - $203,800

Corporate Bonus Target: 20%

Additional compensation:
Pay will vary within the range based on location, qualifications, and experience.

Employees receive a comprehensive benefits package, including medical, dental and vision insurance, flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off, paid holidays, parental and family leave, tuition assistance, and more. Employees also have access to mobile service and home internet discounts, pet insurance, county and transit programs. To learn about benefits, visit

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.

Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing Applic or calling 1‑844‑873‑9500. This contact is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.