Associate Director

About the Role

We are looking for a Associate Director of Influencer to support the strategic and operational leadership of our brand account. This senior account management role combines client‑facing leadership with internal team management, ensuring strategic alignment, seamless communication, and precision in delivery across campaigns, events, and creator programs.

• Lead internal team brainstorming sessions to generate impactful ideas.
• Translate campaign strategy into actionable plans and creative briefs.
• Partner with the Director to develop bespoke influencer marketing strategies, rescopes, and upsells.
• Provide strategic insights on market trends, competitors, and audience behavior.
• Maintain alignment between creative concepts, influencer activations, and campaign goals.
• Lead campaign strategy development including approach, budget flighting, and storytelling frameworks.
• Lead online and offline creator programs, including brand activations, ensuring oversight of strategic direction.

• Oversee outreach, vetting, contracting, and communication across assigned campaigns.
• Lead the full content lifecycle including briefing, deadlines, content reviews, and client delivery.
• Maintain influencer tracking documents and calendars to clarify deliverables and timelines.
• Partner with Legal to ensure contracts, deliverables, and usage rights are complete and compliant.
• Ensure influencers are on‑brand and all content aligns with campaign messaging and performance goals.
• Lead paid plan development, ensuring rates align with budget, strategy, and CPM benchmarks.
• Oversee predictive modeling based on performance data and campaign benchmarks.

• Lead negotiation of high‑reach paid partnerships using data and performance insights.
• Oversee influencer briefing materials, ensuring alignment with creative strategy and client goals.
• Manage celebrity briefings and coordinate talent, creative, and client teams.
• Ensure timely influencer content reviews and approvals with clear feedback loops.

• Lead the development of campaign wrap reports and presentation decks.
• Oversee collection of performance data, engagement metrics, and feedback from creators.
• Build clear visuals and summaries highlighting campaign KPIs and insights.
• Drive the team to connect metrics and storytelling in alignment with client business objectives.
• Analyze campaign results to identify optimizations and elevate key insights for future activations.

• Act as the main point of contact for specific work streams or activations.
• Lead client kickoffs, campaign updates, and status meetings, ensuring clarity across deliverables and timelines.
• Proactively identify roadblocks, concerns, and present solutions to leadership.
• Communicate client feedback clearly to internal teams, ensuring action items are understood and implemented.
• Analyze client business goals and KPIs to position yourself as a trusted strategic partner.

• Manage and mentor Senior Managers and Coordinators across assigned projects.
• Delegate tasks effectively and review for accuracy, alignment, and quality before delivery.
• Lead smaller internal work streams or pods, managing communication, timelines, and priorities across functions.
• Oversee creation and updates of team DOLs, ensuring workload balance and alignment with strengths and development areas.
• Lead regular check‑ins with your team to ensure deliverables are on track and resourcing is adequate.
• Collaborate cross‑functionally with creative, media, legal, and talent teams for seamless execution.
• Flag bandwidth, resource, or performance challenges to the Director or Senior Director in a timely manner.

• Support the Director and project managers with staffing grids, scopes, and budget trackers.
• Ensure campaign billing closures are accurate and reconciled across documentation.
• Maintain oversight of billing trackers to ensure alignment with contracted scope and usage.
• Review and validate billing formulas and fees before submission to Accounting.
• Support Directors with quarterly financial reviews and campaign overviews.

• Manage contract…