Brand Development Designer – Mass Consumer Brands

Research & Competitive Analysis

• Conduct competitive analysis and white space research across consumer categories including fashion, HBA, home, and food
• Study trend forecasting, market insights, and consumer behavior to identify brand opportunities
• Synthesize research into clear, actionable creative direction

• Translate insights into a cohesive brand aesthetic — defining the color, texture, material, and visual DNA of a brand or collection
• Think in terms of collections and assortments, not just individual items — identifying what products belong together as a story or consumer solution
• Develop seasonal or thematic creative briefs that set the direction for a brand or product line
• Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends

• Design across the full brand ecosystem — logo design, brand identity, packaging, graphic design, and marketing materials
• Ensure a consistent visual through‑line across all brand touchpoints
• Concept and develop presentation layouts and design assets to hand off to team members

• Partner with the Creative Director and cross‑functional licensing teams to develop creative brand POVs to sell into client
• Craft captivating, forward‑thinking pitch decks that communicate brand strategy, aesthetic direction, and product vision compellingly
• Frame work around clear value propositions and white space opportunities that resonate with internal stakeholders

• Lead and contribute to physical product development, from concept through to production
• Develop style guides that codify the brand aesthetic and ensure consistency across the product line
• Collaborate with the team to ensure creative vision translates accurately into final product

• Manage supplier relationships throughout the product development process as needed
• Communicate creative direction clearly to suppliers and licensee partners to ensure product integrity from concept to shelf

• 7+ years of experience in brand design and/or product development within consumer goods
• A portfolio that shows the thinking behind the work — strategy, concept, and execution together
• Experience across multiple consumer categories — fashion, home, beauty, food, or similar
• The ability to look at a market landscape and identify where a brand can own a space
• Strong presentation instincts — you know how to frame and sell a creative idea, not just design one
• Experience with physical product development and supplier relationships
• A forward‑thinking mindset with an eye for trend, culture, and consumer behavior
• Equal comfort operating at the concept level and the execution level
• Proficiency in Ai platforms, Adobe creative suite, Figma