Director, Paid Media, Retail Media

Responsibilities

• Develop and lead the regional go-to-market strategy for all digital marketing activations across the U.S. and Canada.
• Create integrated media plans that align brand priorities, product launches, commercial objectives, and retailer initiatives.
• Lead end-to-end digital activation planning and execution across owned and retailer platforms, including , Sephora, Ulta Beauty, and department store partners.
• Define channel strategies and activation frameworks to maximize awareness, engagement, traffic, and conversion.
• Own and manage media budget allocation across all digital channels, including Paid Social, Retail Media Networks (onsite & offsite investments), Programmatic, OTT/Connected TV, and OOH.
• Optimize media investments across brand-building and performance-driving initiatives to achieve business objectives and maximize ROI.
• Partner with commercial and marketing leadership to forecast, track, and report on media expenditures and performance.
• Lead retailer co-op media planning and investment strategies across key retail partners.
• Oversee the development of all digital creative briefs, ensuring clear strategic direction and alignment with campaign objectives.
• Establish performance benchmarks, KPIs, and reporting frameworks across channels and retail partners.
• Serve as a key strategic partner to Brand Marketing, Commercial, Ecommerce, Creative, Analytics, and Retail teams.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7–9 years of experience in digital marketing, media planning, retail media, or omnichannel marketing, preferably within beauty, luxury, consumer goods, or retail.
• Proven experience managing significant media budgets across digital, retail media, OTT, and OOH channels.
• Deep understanding of retailer media ecosystems, including Sephora, Ulta Beauty, and department store partnerships.
• Strong expertise in paid media strategy, media planning, attribution, and performance measurement.
• Experience leveraging Marketing Mix Modeling (MMM) and advanced analytics to drive decision-making.
• Demonstrated success leading cross-functional teams and agency partnerships.
• Exceptional strategic thinking, communication, presentation, and stakeholder management skills.