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Senior Lifecycle Marketing Leader: Activation & Retention

Job in New York, New York County, New York, 10261, USA
Listing for: AVG
Full Time position
Listed on 2026-07-20
Job specializations:
  • Marketing / Advertising / PR
Salary/Wage Range or Industry Benchmark: 180000 - 200000 USD Yearly USD 180000.00 200000.00 YEAR
Job Description & How to Apply Below
Location: New York

Gen is seeking a Senior Lifecycle Marketing Manager to drive activation and engagement for Life Lock customers. You will work with CSM and product teams to optimize onboarding, retention and early lifetime value using data-driven tests.

You will bring 8+ years of lifecycle program experience, strong analytics skills with tools like Adobe Analytics and Power BI, and familiarity with SFMC, Braze or Iterable. This onsite role in New York offers competitive base salary and bonus potential.

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Position Requirements
10+ Years work experience
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