Junior Marketing & Social Media Specialist

Responsibilities

• Help bring Gradient’s work, culture, and creative point of view to life across Instagram and Linked In.
• Plan, curate, write, schedule, and publish content that reflects the quality and polish of Gradient’s experiential work.
• Create content across feed posts, carousels, reels, Stories, and Linked In posts.
• Monitor performance and use insights to strengthen Gradient’s social presence.
• Maintain a consistent visual and editorial standard aligned with Gradient’s brand voice.
• Support Gradient’s Linked In presence through project highlights, company updates, industry perspectives, and leadership content.
• Source visuals, shape post formats, support copy development, and schedule content.
• Identify opportunities to elevate Gradient’s voice within the experiential marketing industry.
• Track engagement and recommend ways to improve reach, relevance, and consistency.
• Support photo and video capture for Gradient events, activations, launches, and brand experiences.
• Partner with internal teams and external photographers to ensure each project is documented beautifully.
• Help create capture plans, shot lists, and creative direction for content partners.
• Review galleries, organize assets, make selects, and prepare content for social, marketing, new business, and case study use.
• Create polished, on-brand marketing materials for digital, social, and business development needs.
• Use Canva and other creative tools to support social graphics, presentations, one‑pagers, and case study assets.
• Bring a strong visual eye to every deliverable while working within Gradient’s brand guidelines.
• Support ongoing updates to Gradient’s website and digital channels.
• Assist with content, copy, image, and project updates in Framer.
• Help ensure Gradient’s digital presence reflects the agency’s evolving portfolio, capabilities, and point of view.
• Identify and reshare relevant content from clients, partners, influencers, attendees, and collaborators.
• Help collect and organize user‑generated content from events and brand experiences.
• Engage with relevant social content in a way that feels thoughtful, timely, and aligned with Gradient’s voice.
• Help keep Gradient visible in the social conversation surrounding our work, clients, and cultural moments.

• 2 to 4 years of experience in social media, content production, creative coordination, marketing, or a related field.
• Experience managing Instagram for a brand, agency, creative business, or similar organization.
• Experience supporting or managing Linked In content for a company or brand.
• Strong caption writing, content planning, scheduling, and community engagement skills.
• Proficiency in Canva.
• Experience with Photoshop or Lightroom is a strong plus.
• Comfortable working with AI tools for content drafting, editing, organization, and creative support.
• Experience with social scheduling tools such as Buffer.
• Strong organizational skills and the ability to track deliverables, approvals, timelines, and assets.
• Interest in experiential marketing, events, luxury brands, creative production, or the creative industries.
• Based in or able to commute to New York City.
• Ability to be onsite for select events, activations, or capture needs as required.