Senior Product Marketing Specialist - Roast & Ground

Senior Product Marketing Specialist - Roast & Ground

New York, NY, US

Salary Range: $ To $ Annually

The Home Marketing team at Lavazza North America drives brand growth in the U.S. market by leading strategy, portfolio development, and category advancement across key consumer coffee segments. The team operates across Retail, eCommerce, and eRetail channels and collaborates with Commercial Strategy, Sales, and global headquarters to deliver innovation and long-term category leadership.

• Set and execute the strategy for the Roast & Ground (R&G) category vision, portfolio assortment, new product development (NPD), pricing guidelines, and shopper selling stories for the Home channel.
• Partner with Home Channel counterparts, Commercial Strategy, Sales, Supply Chain, Demand Planning, and global headquarters to align category priorities, launch plans, and shopper activation.
• Develop category management capabilities across Retail, eCommerce, and eRetail by translating consumer, shopper, syndicated data, and portfolio insights into growth plans, assortment guidelines, dashboards, and customer-ready stories.
• Translate shopper insights into yearly priorities, category trends, and the five Ps (product, price, promotion, place, people).
• Analyze existing portfolio and NPD performance to identify growth drivers, improvement opportunities, and priority rankings.
• Create R&G assortment guidelines for online and offline channels to support customer assortment priorities and distribution targets.
• Define portfolio objectives, NPD opportunity areas, key success criteria, pricing strategy, promotional approach, and volume ambitions aligned with business goals.
• Coordinate end-to-end NPD creation with brand, shopper marketing, Commercial Strategy, Sales, Supply Chain, Demand Planning, North America platform teams, and global headquarters.
• Align R&G brand assets with below-the-line tools and retail calendars to support shopper engagement and consistent channel messaging.
• Establish national shopper KPI objectives and prepare dashboards and reports that track category performance, activation impact, ROI, and growth opportunities.
• Oversee national customer activation analysis and sell-out activities, including setup, coordination, and ongoing support for partners such as IRI Tactical Retail (IRT) and Basemakers.
• Monitor syndicated data sources (IRI, Nielsen, Numerator, Nielsen Spaceman) to inform category recommendations and decision-making.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent professional experience.
• 5–7 years in trade marketing, revenue growth management (RGM), four Ps strategy, category management, or portfolio strategy within retail sales / sell-out environments.
• Experience with sales value chain, portfolio strategy setup, and customer management.
• Experience leading or coordinating NPD initiatives across cross-functional teams (Marketing, Sales, Commercial Strategy, Supply Chain, Demand Planning, and global stakeholders).
• Experience using syndicated data and category management tools (IRI, Nielsen, Numerator, Nielsen Spaceman) to evaluate performance and drive actions.
• Experience in consumer and shopper research, working with agencies and managing main research tools.
• Proficiency with Microsoft Excel and PowerPoint for data analysis, reporting, and customer-facing presentations.

• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Barista certification opportunity
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Flexible business casual dress code
• Free coffee, anytime

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.