Social Media Strategist

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In this role, you will be responsible for managing and growing our brand’s online presence across various social media platforms. You will create engaging content, analyze performance metrics, and develop strategies to enhance brand awareness, engagement, and conversions. This role will be responsible for facilitating content creation, editing, scheduling/posting, community managing and UGC optimization across all social media platforms. This role will also oversee the photography + videography execution for formal and informal photoshoots across the brand and all properties as well as the management of Influencer relations in tandem with the support of the company PR agency.

• Develop, implement, and manage social media strategies across platforms such as Instagram, Facebook, Twitter, Linked In, Tik Tok, and You Tube.
• Create and curate engaging content, including text, images, videos, and graphics, aligned with the brand’s voice and goals.
• Monitor social media channels, respond to comments/messages, and engage with the community to foster brand loyalty.
• Analyze social media performance using analytics tools and provide insights and recommendations for improvement. Regularly review social metrics and performance data to optimize content strategies and maximize ROI on campaigns.
• Collaborate with internal teams (marketing, design, sales) to align social media efforts with overall business objectives.
• Coordinate with Marketing team and channel business leads for overall programming in social media to ensure tactics ladder to overall brand strategy, seasonal campaigns, and goals.
• Stay updated on social media trends, emerging platforms, and best practices to optimize strategy.
• Oversee social media influencer/creator program for all social accounts.
• Liaison between all LDV social accounts and creators/influencers/social media accounts for collaborations and communications.
• Assist in influencer collaborations, partnerships, and paid advertising campaigns.
• Assist in creative direction for photography, videography shoots as well as produce and edit photo + video content.
• Capture brand-appropriate content, including photo, video, and live experiences (e.g., behind-the-scenes, employee Q&As, restaurant/bar/hotel visits).
• Track and report on key performance indicators (KPIs) such as reach, engagement, and conversion rates.
• Act as a key point of contact for managing sensitive social situations, ensuring brand reputation is upheld across platforms.

• Lead and organize the LDV Brand Ambassador Program which supports the outbound and inbound management of influencer relations for each venue.
• Create and execute influencer agreements with deliverables for each creator at each respective venue.
• Oversee the follow-through of hosting dinners at our restaurants and liaise with on-site restaurant teams to ensure the dine is upheld in full.
• Oversee the follow-through of hosting stays at our hotels and liaise with on-site hotel teams to ensure the stay is upheld in full.
• Work in tandem with our hotel partners on influencer hotel collaboration opportunities to bring visits to on-site outlets at each hotel when requested and approved by the Director of Marketing.

• Help manage the oversight of all venue photography and videography needs, from small to large scale.
• Work with the marketing team to create and fully approve shot lists for all photoshoots and ensure the shot list is sent to photographers/videographers and on-site venue teams at least 1 week before the shoot.
• Work with the marketing team to create and fully approve mood boards for all photoshoots and ensure the mood board is sent to photographers/videographers and on-site venue teams at least 1 week before the shoot.
• Lead pre-shoot meetings with photographers/videographers and on-site…