Senior Product Marketing Specialist - Roast & Ground

About the Group

From a small store in Turin to a large, internationally recognized group, we are present in 90 countries around the world, with over 5,000 employees and 30 companies managed directly and indirectly by the Luigi Lavazza Spa parent company. We distribute and market our products and coffee machines, and the following brands are also part of our Group:
Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels:
Retail, Food service, Office Coffee Service (OCS) and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions for any occasion and time of day.

The Home Marketing team at Lavazza North America plays a central role in driving brand growth within the U.S. market by leading strategy, portfolio development and category advancement across key consumer coffee segments. Operating across Retail, eCommerce and eRetail channels, the team collaborates with Commercial Strategy, Sales and global headquarters to deliver innovation and long‑term category leadership.

The Senior Product Marketing Specialist – Roast and Ground (R&G) sets and executes the strategy for the R&G category vision, portfolio assortment, new product development, pricing guidelines and shopper selling stories for the Home channel. This role partners closely with Home Channel counterparts, Commercial Strategy, Sales, Supply Chain, Demand Planning and global headquarters to align category priorities, launch plans and shopper activation.

The position develops category management capabilities across Retail, eCommerce and eRetail by translating consumer, shopper, syndicated data and portfolio insights into growth plans, assortment guidelines, dashboards and customer‑ready stories.

Work location:

New York City, NY

Work model:
Hybrid

Pay transparency: $100,000–110,000 with up to 12% annual bonus

• Develop the R&G category vision by identifying shopper trends, category dynamics and growth opportunities across Retail, eCommerce and eRetail channels.
• Build customer‑ready selling stories that define yearly priorities, category trends and five Ps direction, including product, price, promotion, place and people considerations.
• Analyze existing portfolio and NPD performance to identify growth drivers, improvement opportunities and priority rankings.
• Create R&G assortment guidelines for online and offline channels to support customer assortment priorities and distribution targets.
• Define portfolio objectives, NPD opportunity areas, key success criteria, pricing strategy, promotional approach and volume ambitions aligned with business goals.
• Coordinate the end‑to‑end NPD creation process with brand, shopper marketing, Commercial Strategy, Sales, Supply Chain, Demand Planning, North America platform teams and global headquarters.
• Align R&G brand assets with below‑the‑line tools and retail calendars to support shopper engagement and consistent channel messaging.
• Establish national shopper key performance indicator objectives and prepare dashboards and reports that track category performance, activation impact, return on investment and growth opportunities.
• Oversee national customer activation analysis and sell‑out sales force activities, including set‑up, coordination and ongoing support for partners such as IRI Tactical Retail (IRT) and Basemakers.
• Monitor syndicated data sources, including Information Resources, Inc. (IRI), Nielsen, Numerator and Nielsen Spaceman, to inform category recommendations and decision‑making.

• Bachelor’s degree in Marketing, Business, Communications or a related field; or equivalent professional experience.
• 5‑7 years of experience in trade marketing, revenue growth…