Field Marketing Manager- Studio & Growth

Field Marketing Manager
- New Studio Openings & Growth

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ().

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries.

Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

The Field Marketing Manager – New Studio Openings & Growth is responsible for leading and executing the marketing strategy that drives successful Barry’s studio launches. This role owns the development and implementation of marketing initiatives designed to maximize pre-sale membership growth, brand awareness, and early client acquisition in new markets following and elevating the Barry’s NSO Playbook.

The Field Marketing Manager of New Studio Openings & Growth acts as the key liaison between Marketing, Sales, and Studio Operations to ensure that every new studio launch is supported with a comprehensive go-to-market strategy unique to the new location. This includes market research, partnership development, grassroots marketing, community building, launch event execution and a hyper focus on membership sales.

This role is accountable for achieving new studio KPIs including pre-sale membership targets, first-timer acquisition, early retention milestones, and community engagement benchmarks.

Travel to launch markets and extended time in new studio locations is required to support pre-sale periods and opening phases.

Time period of New Studio Responsibility:

• Pre-Opening:
  Construction Start Date
• Post-Opening:
  Once studio has “graduated” and hit paid attendance goals

• Lead the marketing strategy and on-the-ground execution for all assigned new Barry’s studio openings.
• Develop comprehensive market entry and launch plans that build awareness and drive pre-sale memberships prior to opening.
• Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings.
• Support the full new studio lifecycle, including:
• Market introduction and brand awareness
• Pre-sale lead generation
• Pre-opening membership acquisition
• Grand opening marketing and launch events
• Travel to new markets to lead local marketing activation during key phases of the opening process.
• Serve as the primary marketing partner to studio leadership during the pre-opening and early operating phases.
• Execute market demographic deep dive utilizing Placer data provided in order to understand specific tactics for the target client “type” using the demographic tactic playbook
• Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth.
• Drive performance against critical NSO KPIs, including:
• Lead generation and conversion
• First-timer acquisition
• Paid attendance and class utilization
• Early retention milestones
• Community…