Manager, Visual Merchandising - Redken Color

Job Title: Manager, Visual Merchandising - Redken Color US

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: Assistant Vice President, Redken Visual Merchandising

Who We Are: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oreal Professionnel, Kerastase, Redken, Biolage, Matrix and Pureology.

We are looking for a passionate Visual Merchandising Manager who excels at brand storytelling and out-of-the-box retail thinking to join our Redken team. Our Merchandising Manager will translate Redken Color big bets (including industry icons like Shades EQ) into dynamic Store animations via merchandising, impactful retail animations, and planograms. This position adds value to marketing and sales by supporting the physical articulation of the Redken Color brand, driving traffic and sales within professional distribution outlets.

As a result, the candidate should be able to increase retail product sales through successful campaigns and merchandising strategies. This position requires strong creative skills, exceptional communication skills, and an entrepreneurial mindset.

• Salon Centric Store Presentation & Brand Animation: In partnership with the Marketing team, responsible for the development, implementation, and visual presentation of the Redken Color brand within store environments (primarily Salon Centric professional stores) to support brand acceleration and color category dominance. This includes managing monthly owned permanent endcap updates and all color awarded placements. Present store concepts effectively to senior leadership to secure buy-in, proactively incorporating executive feedback and making necessary edits to achieve full alignment.
• Catalog & Publication Management
  :
  Oversee the visual creative direction, storytelling conceptualization, and end-to-end project management process for Redken's full portfolio presence in the monthly Salon Centric catalog. Manage page reservation, pagination, and layout workflows. Own the structured creative rounds of review by routing drafts to key internal stakeholders, consolidating diverse feedback, and translating those changes into actionable, clear directives for the Creative team.
• Colorwall & Merchandising Updates (Color Inline): Manage the maintenance, design evolution, and execution of Redken Colorwalls. Shepherd updates to permanent fixtures, off-shelf placements, endcaps, and shelf strips, ensuring alignment with upcoming marketing and educational initiatives.
• Creative Collaboration & Briefing: Collaborates closely with Brand Marketers (Color), Sales, and Education to understand and translate commercial goals into creative briefs. Partner with the Creative team on visual alignment and shepherd projects from initial brief through project art release. Act as the primary facilitator for creative routing and milestone approvals, ensuring all feedback loops with internal teams are managed constructively and creative assets are delivered on-time and on budget.
• Planogram Leadership: Lead planogram updates and initiate changes within Salon Centric accounts as needed. Make recommendations on POG updates, monitor product assortments, and manage the execution of shelf resets. Partner with business planning teams to analyze POG productivity and ROI.
• Financial & Budget Optimization: Manage monthly Salon Centric color store merchandising financial management. Oversee Fuel and CAPEX budgets, BOLD invoicing, catalog cost approvals, and budget reconciliations, ensuring all creative assets are delivered on time and strictly on budget.
• Cross-Functional Orchestration: Serve as a central hub of collaboration between Brand Marketers, Demand Planning (inventory for stores), Finance, Salon Centric Marketing/Merchandising, Creative, Purchasing, and external fixture suppliers to ensure all timelines and milestones are met.
• Inventory & Logistics (BOLD): Maintain the BOLD inventory fixture storage and communicate with Salon Centric for inventory reconciliation. Brief Purchasing on fixture orders while managing the budget and monitoring the master store fixture inventory.
• In-Store Execution & Communication: Create a comprehensive monthly merchandising deck incorporating all feedback. Work closely with the Salon Centric marketing and merchandising teams on reviewing monthly materials. Actively participate in crafting communications with internal teams to support any Merchandising directives to stores.
• Market…