Social Media Manager

Daily Duties

• Respond to Instagram, Facebook, and Tik Tok messages and comments within a few hours.
• Engage with potential customers by commenting and interacting with local businesses and clothing brands.
• Monitor trends and create timely content.

• Plan and publish:
  • 1 Instagram Reel daily.
  • 1 Tik Tok daily.
  • 1-2 Instagram Stories daily.
  • 3-5 Facebook posts per week.
  • Write captions with strong calls to action.
  • Design graphics in Canva or Photoshop.
  • Edit short‑form videos.

• Organize product photo shoots.
• Film:
  • DTF printing process.
  • Embroidery process.
  • Packing orders.
  • Customer pickups.
  • Behind‑the‑scenes.
  • New arrivals.
  • Staff at work.
• Turn long videos into multiple short clips.

Create a monthly content calendar for TJ Clothing NY and Ken Da Beast
:

• TJ Clothing NY – printing tutorials, customer orders, before & after designs, business tips, special promotions.
• Ken Da Beast – product showcases, lifestyle content, behind the brand, customer photos, outfit inspiration.

• Launch Meta (Facebook & Instagram) ad campaigns.
• Test different audiences and creatives.
• Monitor ad performance.
• Recommend promotions and giveaways.

• Reply to comments and DMs.
• Encourage customers to tag your brand.
• Repost customer photos and videos.
• Reach out to influencers and creators for collaborations.

• Provide weekly metrics: follower growth, reach, engagement rate, website visits, sales generated from social media.
• Best‑performing posts.
• Recommendations for improvement.

• Keep colors, fonts, and messaging consistent.
• Ensure every post matches your brand identity.
• Stay updated on industry trends and competitors.

• 30+ short‑form videos per month.
• 20+ high‑quality photo posts per month.
• Reply to all messages within 24 hours.
• Increase followers by 5–10% each month.
• Increase website traffic.
• Generate qualified leads and sales.

• 30 Reels.
• 30 Tik Toks.
• 60+ Stories.
• 12–16 Facebook posts.
• 1 monthly content calendar.
• 1 analytics report.
• 2–4 influencer collaborations.
• Ongoing community management.
• Paid ad management.
• Product photography and video editing.

Experience: Required

Employment: Full‑time

Starting time: Immediate start!