Digital Marketing Manager

Job Summary/Basic Function

The Digital Marketing Manager will develop, execute, and optimize comprehensive marketing strategies to drive book discovery, reader engagement, and sales. This role requires a modern marketer who is fluent in today’s digital landscape and deeply familiar with the evolving publishing industry from metadata optimization to influencer partnerships and community engagement. Additionally, the candidate will play an instrumental role in the strategic development of integrated marketing plans, including email marketing, direct marketing, conference planning, course adoption marketing, website management, webinars, and author events at Teachers College Press/Columbia University, the leading university press in the Education field.

• Develop and execute integrated digital marketing campaigns for new titles, backlist, and author brands
• Manage full-funnel marketing strategies from awareness through conversion and reader retention
• Analyze campaign performance using data-driven insights and adjust strategies accordingly
• Manage and participate in launch meetings, weekly sales performance meetings, weekly acquisitions meetings, and the like.

• Oversee all social media platforms (Instagram, Tik Tok/Book Tok, Facebook, Bluesky, You Tube, Whats App, Linked In)
• Create and manage content calendars aligned with publication schedules and seasonal academic trends
• Build and nurture communities among educators, researchers, and academic readers
• Identify and manage partnerships with education influencers, thought leaders, and academic bloggers

• Develop content strategies that drive organic traffic and position Teachers College Press as an authoritative voice in education and related disciplines
• Plan, script, and produce high-quality, engaging video content tailored for social media (Tik Tok, Instagram Reels, You Tube Shorts), company blogs, and live webinars.
• Strategically highlight upcoming book releases, backlist titles, and individual author platforms to expand audience reach and drive engagement.
• Cross-Functional Collaboration:
  
  Partner with the marketing, editorial, and PR teams to align video content with broader promotional campaigns and seasonal publishing schedules.
• Performance Tracking:
  Analyze video performance metrics (views, watch time, engagement) to refine content strategies and maximize ROI.

• Design and execute email marketing campaigns including newsletters, launch sequences, and automated drip campaigns
• Grow and segment subscriber lists to deliver personalized content to educators, librarians, academics, administrators, and booksellers
• A/B test subject lines, copy, and CTAs to optimize open and click-through rates

• Implement SEO and Answer Engine Optimization (AEO) best practices for the publisher’s website, author pages, and blog content
• Optimize book metadata (title, description, keywords, categories) across retail and academic platforms

• Plan and manage paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and academic/professional channels
• Monitor budgets, bids, and performance metrics (ROAS, CPC, CTR) to maximize ROI
• Retarget audiences and leverage lookalike modeling to reach new readers across academic and public education communities

• Stay current on publishing trends including AI-assisted tools, ebook growth, and subscription and library platforms, such as Ebsco and Overdrive
• Work with tools such as Biblio, Hub Spot, Net Galley, Edelweiss, and academic databases
• Collaborate with editorial, sales, and publicity teams to align marketing with publication dates and sales goals

• Bachelor’s Degree
• 3–5+ years of digital marketing experience, with at least 2 years in publishing, academic publishing, education media, or a content-driven industry
• Proven expertise in social media management, email marketing, SEO/AEO, and paid digital advertising
• Hands‑on experience with marketing platforms:
  Adobe or Canva, Google Analytics 4, Meta Business Suite, Amazon Advertising Console
• Solid…