Social Media and Content Manager

Responsibilities

• We’re looking for a Social Media Manager who thinks like a journalist with a beat. Someone who is constantly scanning culture, spotting the moment, and knows exactly how to make a brand show up in a way that feels native, human, and worth people’s time
• This isn’t a role for someone who manages a content calendar and calls it done. It’s for the rare creator‑strategist who can build a social presence from the ground up, help make content that actually connects, and grow two brands in a category that’s never been done this way before
• This role reports into the Director of Creative Strategy and sits at the intersection of organic social, creative production, and cultural fluency
• Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — Linked In, Meta, Tik Tok, You Tube, and beyond
• Think platform‑natively: what works on Tik Tok is not what works on Linked In, and you know the difference instinctively
• Identify and monitor KPIs per platform and use them to sharpen your approach over time
• Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven’t yet shown up
• Help create, edit, and publish high‑quality content across all channels — short‑form video, static, stories, reels, and long‑form You Tube
• Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut‑down
• Edit with expert‑level fluency in Cap Cut and other mobile‑first social editing tools
• Develop net‑new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else
• Be comfortable on camera when the moment calls for it — you don’t need a production team to make something worth watching
• Help to identify, source, contract, brief/script UGC and influencers to partner with
• You are comfortable writing copy, both long form and short
• Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us
• Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine
• Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together
• Build AI‑powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output
• Stay current on how social platforms and AI tools are evolving and factor that into how we show up

• Comprehensive benefits packages:
  Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan).
• Company Equity:
  We want you to feel and act like an owner.
• Rest, relax & recharge:
  We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs.
• Generous leave programs:
  As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility.

• 3+ years of experience managing social media for a brand, ideally in a consumer tech, fintech, or DTC environment where the audience is skeptical and the creative bar is high
• Genuinely curious about advertising, culture, and the internet — this is something you think about outside of work hours
• Highly organized and self‑directed — you can manage a content calendar across multiple brands and channels without losing creative sharpness
• Deep platform fluency across Tik Tok, Instagram, Linked In, and You Tube — you know what performs and why on each, and you stay current
• AI‑forward: you’re already using AI tools in your workflow and can show examples of what that looks like in practice
• Experience working with UGC and influencers. Your comfortable negotiating a contract, creating briefs, writing scripts and talking points, and giving detailed feedback
• You think like a journalist with a beat — you track trends, cultural moments, and platform shifts proactively and always have a point of view on what’s worth acting on
• Expert‑level Cap Cut and mobile editing skills — you can take raw footage and turn it into something scroll‑stopping without a full production team
• Strong copywriter with a natural, platform‑native voice — you write like a human, not a brand. You’re comfortable with both long for copy and short form
• Comfortable and confident on camera when needed

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway