Media Planner

WHO WE ARE

Crossmedia is a global media independent agency founded in NY in 2000. We focus on creating innovative connections between brands and people across channels and budgets while maintaining transparency, objectivity, and a commitment to the pursuit of happiness.

We are hiring a cross‑channel Media Planner to manage day‑to‑day planning responsibilities and lead strategic media plan development. The role requires proximity to New York City  and offers a hybrid work arrangement.

• Maintain and grow foundational knowledge of online and offline media channels.
• Collaborate with Investment, Redbox (Analytics), and Strategy teams to incorporate audience insights into strategic recommendations.
• Manage weekly status calls and serve as the main point of contact with clients.
• Manage client budgets and maintain flowcharts to ensure holistic media plan accuracy.
• Monitor media and client trends and adjust plans accordingly.
• Collaborate with the Investment team on tactical presentations, ensuring a clear story rooted in strategy.
• Utilize tools such as Vivvix/Pathmatics, You Gov, MRI/Simmons, Infegy, Commspoint, RBOO, and NMI to rigorously query data and usage.
• Act as the first gatekeeper and reviewer for Assistant Planners’ work.
• Articulate a strong understanding of quantitative media strategy elements (media mix, channel role, reach & frequency, flighting, etc.).
• Comprehend client business objectives and align media strategy accordingly.
• Encourage media and creative integration through cross‑agency presentations and timelines.
• Develop holistic, strategic media plans in partnership with Supervisors and Directors.
• Translate target audience behaviors into actionable segments with the Investment team.
• Interrogate tactical plan details to ensure strategic alignment.
• Evaluate media metrics beyond basic effectiveness, including layers of quality.
• Develop strategic media POVs for clients.
• Participate in training programs to enhance professional growth.
• Mentor Assistant Planners and provide ongoing feedback.
• Contribute positively to company culture and troubleshoot team issues.

• Bachelor's degree.
• 2‑3+ years of media planning experience at an ad agency.
• Ability to juggle multiple client projects, meet deadlines, and manage time in a fast‑paced environment.
• Strong written and verbal communication skills.
• Excellent analytical and math skills.
• Independent work capability and project management from start to finish.
• Experience managing and mentoring junior team members.
• Initiative in acquiring new skills and taking on workload.
• Professionalism and confidence when working with vendors, team members, and clients.
• High proficiency in Microsoft Office, particularly Excel.

$63k–$75k, determined by skills, qualifications, and tenure.

• Hybrid work flexibility with in‑office and remote options.
• Open/Flexible PTO with US & UK policies.
• Sponsored healthcare options and agency‑wide physical & mental health support.
• 401(k) with company match (USA) and generous pension (UK).
• Paid sabbatical at milestone anniversaries.
• Generous paid parental leave policy.
• Life milestone recognition & support.
• The Pursuit of Happiness Fund for professional and personal development initiatives.
• Cell phone/tech reimbursement.
• Student loan payment plan (US).
• Tuition reimbursement.
• Learning & development and training programs.

Crossmedia is a minority‑owned company that prioritizes inclusive practices. We comply with all applicable federal, state, and local laws and do not discriminate against candidates or employees based on disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected characteristic.

• Prolonged periods of sitting at a desk and using a computer; must remain stationary 50% of the time.
• Ability to stand, bend, and reach.
• Constant computer operation and usage of office equipment.
• Clear communication skills to exchange information accurately.
• Attention to close‑range detail.