Product Marketing Manager, Brand Innovation

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying Tik Tok's most compelling user experiences into branding experiences.

As a Global Product Marketing Manager for Branding Solutions, you will support the go-to-market strategy for Tik Tok’s flagship branding products, including solutions across the For You Feed, Top View, and Tik Tok Pulse. You’ll work closely with cross-functional partners across Product, Sales, and Business Marketing to help bring new products and features to market, refine positioning, and drive adoption.

You will use your experience and marketing knowledge working with branding-based products to develop the strategy, align with senior product leadership around those plans, and bring together cross-functional stakeholders to execute on plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross functional partners.

• Support the development and execution of go-to-market strategies across Tik Tok’s branding solutions portfolio
• Translate product capabilities, performance insights, and measurement into clear, compelling narratives for advertisers and sales teams
• Partner with Product, Sales, and Marketing to gather market feedback and help inform product positioning and roadmap direction
• Develop sales enablement materials and programs that drive product adoption and revenue growth
• Collaborate with regional teams to adapt global strategies for local markets and ensure strong in-market execution
• Build an understanding of the most nascent Tik Tok advertising and measurement products and leverage these products to achieve customer goals

• BA/BS degree or above.
• 3+ years of experience in product marketing, product management, or a related field.
• Experience in digital advertising or media preferred.
• Understanding of branding and advertising solutions, including how different industries approach marketing.
• Strong knowledge of sales and marketing processes.
• Strong analytical skills, with the ability to translate data and insights into clear, actionable narratives.
• Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences.
• Experience working cross-functionally; experience in global or regional environments.

• A fast learner with a good sense of judgment and original thinking.
• Commercial mindset, with ability to connect marketing efforts to business impact.
• Proactive, curious, and fast learner with strong judgment and problem-solving skills.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that…