Retail Marketing Lead
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-07-23
Listing for:
Beam Organics
Part Time
position Listed on 2026-07-23
Job specializations:
-
Marketing / Advertising / PR
Retail Marketing, Product Marketing, Marketing Strategy, Digital Marketing -
Retail
Retail Marketing
Job Description & How to Apply Below
Retail Marketing Lead
Beam is seeking a highly strategic and execution-driven Retail Marketing Lead to build and scale our retail marketing function. This role goes beyond traditional shopper marketing—you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion will work cross-functionally with Sales, Brand Marketing, Creative, and Operations to ensure our retail presence is both on-brand and optimized for each retailer and shopper mission.
What You’ll Do:Retail Marketing Strategy & Ownership
- Own and develop retail marketing strategy across all channels (Natural, Grocery, Mass, Specialty, Club)
- Define best-in-class retail marketing frameworks
- Translate brand positioning into retail-first messaging
- Partner with Marketing and Operations to align on account priorities
- Lead go-to-market strategy for new product launches
- Own execution of new retailer launches (e.g., Sprouts, Target, Walmart)
- Develop retail launch toolkits and activation plans
- Support sell-in with compelling marketing materials
- Execute in-store programs that drive trial and conversion
- Develop retail assets (shelf talkers, displays, signage)
- Partner with Sales on off-shelf placements
- Optimize shelf presence and visual blocking
- Manage retail media
- Ensure cohesive experience across in-store, e-commerce, and digital
- Align retail campaigns with broader marketing initiatives
- Analyze sales lift, velocity, and ROI
- Translate insights into actionable improvements
- Build scalable playbooks for success
- 4–7+ years in retail/shopper/trade marketing (CPG preferred)
- Experience launching products in retail
- Strong understanding of retail channels
- Experience with retail media platforms
- Strong analytical and project management skills
Boston, MA, New York, NY, Austin, TX, or San Diego, CA (Hybrid, 3 days/week in-office)
- Fully covered medical benefits + dependent contributions
- Unlimited PTO
- 401k with up to 4% match
- Work from Anywhere bank
- Wellness stipend for health & fitness
- Commuter benefits
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