Senior Director, North America Marketing

Responsibilities

• Develop and execute a comprehensive North America marketing strategy aligned with enterprise growth objectives.
• Serve as a senior marketing advisor to business leadership teams across Institutional, Wealth, and Canada.
• Partner closely with Product, Distribution, Client Services, Communications, Digital, and Global Marketing teams to ensure integrated go-to-market execution.
• Translate business priorities into scalable marketing programs that drive awareness, engagement, lead generation, and client retention.
• Establish marketing priorities, resource allocation, and investment decisions across the region.
• Lead marketing strategies for institutional investors, financial advisors, intermediaries, consultants, retirement platforms, and other key distribution channels.
• Ensure audience-specific messaging, content, campaigns, and experiences are tailored to the unique needs of each market segment.
• Oversee the regional strategy for client and prospect events, conferences, sponsor ships, webinars, and executive engagement programs.

• 15+ years of progressive marketing leadership experience within asset management, wealth management, investment management, financial services, or related industries.
• Demonstrated expertise marketing to both institutional and wealth management audiences.
• Significant experience leading integrated omnichannel marketing programs across digital and traditional channels.
• Proven success developing and executing client and prospect engagement strategies, including large-scale events and conferences.
• Experience leading high-performing teams and managing multiple senior-level direct reports.
• Strong executive presence with the ability to influence senior stakeholders and business leaders.
• Deep understanding of investment products, capital markets, distribution channels, and client decision-making processes.
• Strong knowledge of CRM interactions between Salesforce and Marketo.

Demonstrates extensive experience in developing and executing comprehensive marketing strategies tailored to institutional and wealth management audiences, with a strong focus on integrated omnichannel marketing programs and client engagement strategies.

• Marketing Strategy Development
• Lead Generation
• Client Retention
• Audience-Specific Messaging
• Event Management

• Influencing Senior Stakeholders
• Team Leadership

• Salesforce
• Marketo