Content & Social Manager

Who The Flip Is Flip?

Ever call your local taxi company, healthcare provider, or favorite eCommerce brand, and have a crazy good Voice AI answer? That’s Flip. Hundreds of brands from Brooklinen, Princess Polly, and Hexclad Cookware, to Tory Burch, Belk and the NFL trust Flip to have millions of phone calls with their customers every year.

We’ve built our company on the idea that the best way to grow is to have a reference list as long as our customer list, and a constant belief that the team is the best thing we’ve built. Both are true today and increasingly so every day.

Many on our team would tell you this is their favorite place they’ve ever worked, and the hardest they’ve ever worked. It’s ideal for people who want to go all‑in, do the work, ride the roller coaster, and have a great Flippin time doing it. We’re a small and mighty team of 50 today with offices in NYC, LA, and the UK.

You’ll drive how Flip builds interest, connections, and engagement on Linked In, key industry outlets (trade publications, sites, partner’s social channels, podcasts, etc.) and secondarily on other social channels like Instagram and Reddit. You’ll own the planning, budget and execution for all of Flip’s paid marketing - bringing the rigor to make sure every dollar is planned, tracked and optimized. You’ll create, manage and execute Flip's Linked In presence and paid marketing strategy, the primary ways we reach and engage our BtoB audience and attract great talent, working closely with our Communications Marketing Manager on messaging strategy.

You will interview clients and turn real data into compelling stories and written case studies. You’ll turn case study interviews, company news, and product moments into content that gets people to engage with Flip and drives SEO/AEO. You’ll also be a key content contributor to our website redesign, writing page copy and content across the site. You’ll support events and client gifting.

You will work closely with Flip’s awesome Marketing team members:
Communications, Growth Marketing, Experiential and Video Marketing.

• Manage Linked In day to day as our primary channel for reaching, engaging and growing our B to B audience and for attracting talent (leveraging Instagram and other social channels secondarily). You will be responsible for, in partnership with our Communications Manager on voice and messaging, developing and executing the plan, including: paid budget pacing, calendar, content creation, posting, engagement, creative testing, and reporting.
• Own planning, tracking, and reporting for Flip's overall paid marketing budget, ensuring every dollar across channels is allocated intentionally and optimized based on performance.
• Manage paid, earned and organic reach to partner/industry publications, working closely with our PR firm as well as our Growth Marketing Manager to build awareness, increase Flip’s SEO and AEO results and to generate leads.
• Coordinate and conduct client interviews that demonstrate the real impact Flip makes on a client's business. Write case studies and share across Linked In and partner channels.
• Repurpose video case studies produced by our Video Marketing Manager into written formats, social posts, and presentation slides.
• Publish consistently across Linked In and our website, adapting content for each platform.
• Write website content for our upcoming redesign, including page copy, product messaging, and case study integration, in close coordination with our Communications Manager and design and build partners.
• Work with marketing, sales, and customer support to capture authentic stories and surface content opportunities.
• Create content about Flip events, initiatives, and insights for our website, CRM, presentations, and social channels.
• Test new formats, trends, and ideas to keep our content fresh.
• Help with simple visual design when needed.
• Support events and other marketing projects, including swag and client gifting.

• Build Flip's paid marketing plan and budget from the ground up across Linked In and industry outlets, and build the optimization engine - testing, targeting, and creative iteration - working…