Marketing Strategy Senior Associate - Aquisition Marketing

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet.

As a Marketing Strategy Senior Associate on the Consumer Bank Acquisition Marketing team, your role will involve supporting marketing programs designed to drive profitable growth in new-to-deposit households through campaigns across both paid and owned channels. You will be instrumental in developing strategic marketing plans that leverage data for measurable outcomes, while effectively navigating a complex organizational structure to influence and gain consensus.

Additionally, you will work closely with various departments to strategize audience targeting and channel approaches, and partner with analytics teams to assess performance and profitability.

• Develop strategic marketing plans using data to achieve measurable results.
• Navigate a matrixed organization to influence partners, build consensus, and collaborate on audience targeting, channel strategies, and creative execution.
• Utilize data and analytics to understand performance, test results, and profitability.
• Act as a thought leader to persuade and educate across the organization.
• Support forecasting, performance reporting, and test result analysis.
• Create templates and processes to streamline execution.
• Support the launch of new initiatives and programs.
• Contribute to the program roadmap and explore new testing opportunities.
• Proactively address needs using a structured problem‑solving framework.
• Present strategy and performance updates.
• Collaborate with analytics to drive marketing decisions and optimize performance.

• 5+ years in marketing, with expertise in performance marketing.
• Experience using, building, and implementing agentic AI workflows to drive efficiency.
• Skilled at managing multiple projects under tight deadlines.
• Supports roadmap development and test‑and‑learn strategies.
• Strong collaborator and recognized team player.
• Analytical, creative problem‑solver who leverages Excel and data to diagnose issues, model scenarios, and estimate outcomes.
• Focused on achieving quantifiable business results through marketing.
• Detail‑oriented with a proven ability to take initiative.
• Adaptable to changing priorities and navigating in the gray to develop new strategies.
• Proficient in Microsoft Excel and PowerPoint.

• Financial services industry experience preferred.
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans