Snr Marketing Mgr

Snr Marketing Mgr requires:

• Bachelor's degree in Marketing, Business, Communications, or related field.

5+ years of marketing, commercial marketing, channel marketing, or related experience; eye care, audiology, or healthcare industry experience preferred.

Experience supporting customer on-boarding, go-to-market initiatives, channel activation, account-based marketing, or customer engagement programs.

Strong project management, communication, stakeholder management, and cross-functional collaboration skills.

Experience developing marketing collateral, customer training materials, sales enablement tools, or educational content.

Strong analytical, business, and financial acumen with the ability to manage multiple priorities, budgets, and performance metrics in a fast-paced environment.

Advanced proficiency with Excel and PowerPoint; experience with CRM/contact management systems and familiarity with creative tools and agency briefing processes.

Demonstrated ability to influence others, work independently, and drive results.

Strong executive presence and presentation skills, with the ability to confidently present to customers, key accounts, senior leadership, and executive audiences.

Ability to travel up to 25%, including occasional evenings and weekends.

• Onsite, 3 days
• Experience managing agency and vendor relationships.
• Experience launching products in new or emerging categories requiring market education and category creation.
• Experience in regulated or medical device marketing (e.g., FDA OTC hearing aids, medical wearables, vision care).

• Collaborate with the Marketing Director to develop and execute marketing plans aligned with business objectives and growth priorities.
• Lead go-to-market initiatives, customer onboarding, channel activation, and partner engagement efforts to support adoption, revenue growth, and market expansion.
• Execute integrated marketing campaigns across digital, social, print, events, and other channels, ensuring consistent brand messaging and successful deployment of marketing materials.
• Develop and manage marketing collateral, customer training materials, sales enablement tools, presentations, website content, and social media communications.
• Manage content calendars, project timelines, and cross-functional initiatives to ensure timely execution of campaigns, programs, and customer commitments.
• Partner with Sales, Operations, Customer Success, commercial teams, customers, and strategic partners to support implementation, training, engagement, and ongoing business objectives, and expenses to ensure cost-effective execution of marketing initiatives.
• Manage content calendars, project timelines, agency and vendor relationships, and marketing budgets to ensure timely, cost-effective execution of initiatives and customer commitments.