Market Brand Manager WF​/WW

WHAT YOU’LL DO AT VITA BRANDS

As a Brand Manager, you will be at the heart of our marketing strategy, driving initiatives that enhance brand presence and deepen consumer connections. You will shape how our brands are perceived, ensuring they resonate with both existing and new audiences. Your role will involve executing brand strategies that highlight our brands' unique heritage and relevance. You’ll work to elevate brand visibility across multiple platforms, leveraging both traditional and digital channels to maximize impact.

You will strategically navigate market dynamics, ensuring our brands not only meet but anticipate consumer needs and trends.

Your responsibilities will include:

• Lead the creation and execution of comprehensive annual brand plans, ensuring alignment with global strategies and local market needs.
• Analyze market trends, consumer insights, and competitive activities to craft strategies that enhance brand positioning and market share.
• Collaborate closely with cross‑functional teams to deliver integrated and consistent brand messaging across all channels.
• Oversee local media strategies and manage PR activities to achieve impactful collaborations and media presence.
• Support product assortment planning to meet the unique demands of local markets and align with global brand objectives.
• Develop high‑quality materials and training content to support retail and wholesale partners, ensuring excellence in brand representation.
• Strategically navigate market dynamics, ensuring our brands not only meet but anticipate consumer needs and trends.

Salary Range: $120,000-$135,000 annually.

• Experienced Brand Manager with proven ability to inspire and motivate teams.
• Over 5 years of brand‑management experience in wholesale environments, preferably in large international organizations.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Strong strategic thinking combined with a practical, hands‑on approach.
• Experienced in executing complex projects and developing strategic plans.
• Data‑driven decision‑making skills, adept at analyzing market data and consumer insights.
• Excellent communication skills for managing stakeholder relationships.
• Creative vision for innovative marketing campaigns that enhance brand identity.
• Self‑motivated, innovative, and passionate about building brands that exceed consumer expectations.

• Competitive Compensation.
• Health and Wellness programs, including gym, yoga classes, and comprehensive medical, dental, and vision insurance.
• Work‑Life Balance with paid time off plans, flexible work arrangements, and policies accommodating local customs and personal commitments.
• Professional Development through training programs, skill development initiatives, and learning resources.
• Future Planning with retirement contribution matching.
• Employee Support including paid sick leave, paid parental leave, and employee assistance programs.
• Inclusive and Diverse Environment with a strong commitment to diversity and inclusion.
• Recognition & Rewards, including bonus incentives and profit‑sharing.
• Employee Discounts across our brands.

US Legal Disclaimer:
Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination. We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment. If you are an individual with a disability and need assistance applying for employment, please let us know by emailing  More information about Equal Employment Opportunity can be found here and Pay Transparency can be found here.