Social Media Marketing Specialist

Job Overview

Make Your Mark:
We're looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of Black Line's social media channels, Podcast, and You Tube presence. This fast-paced role is ideal for someone who thrives in a collaborative environment and is passionate about B2B content, community building, and digital storytelling.

• Manage and schedule content across Black Line's social channels using Hootsuite, ensuring a consistent and timely publishing cadence.
• Monitor social channels daily, engaging with comments, mentions, and community conversations to build brand presence.
• Track and report on channel performance using Hootsuite Analytics and platform-native insights, presenting findings to the wider team.
• Support the development and execution of organic social campaigns aligned to product launches, events, and always‑on activity.
• Stay current with platform changes, trending content formats, and B2B social best practices to keep Black Line's channels fresh and competitive.

• Provide end-to-end production support for Black Line's podcast, including coordinating recording schedules, managing guest logistics, and liaising with the audio production team.
• Source and vet external speakers and guests, identifying relevant voices in finance, technology, and accounting, and managing outreach and onboarding.
• Create and repurpose podcast content into short‑form social clips, quote cards, and promotional assets for distribution across channels.
• Maintain an organized content calendar and episode pipeline to ensure timely delivery.

• Manage the Black Line You Tube channel, including uploading, optimizing metadata (titles, descriptions, tags, thumbnails), and maintaining playlist structure.
• Coordinate video production workflows, working with internal stakeholders, freelancers, and agency partners to ensure content is delivered on brief and on time.
• Monitor You Tube analytics and make data‑driven recommendations to improve watch time, subscriber growth, and engagement.
• Support speaker and presenter sourcing for webinars, panel content, and video series, managing briefing documents and pre‑production communication.

• Provide administrative support to the Social Media team, including managing shared inboxes, maintaining content libraries, and updating trackers and reporting templates.
• Liaise with internal teams (Demand Gen, Events, Product Marketing, PR) to gather content briefs and align social activity with the broader marketing calendar.
• Assist in the coordination of influencer or partner amplification activity where relevant.

• Demonstrable experience managing social media channels in a professional or agency environment.
• Proficiency in Hootsuite: scheduling, publishing, and analytics (certification is a plus).
• Experience supporting podcast production, including guest coordination and logistics.
• Hands‑on experience managing a You Tube channel (uploads, SEO optimization, analytics).
• Strong written communication skills with the ability to adapt tone and voice across channels.
• Highly organized with excellent attention to detail, comfortable juggling multiple work streams.
• Proactive self‑starter who can work independently and as part of a collaborative team.

• Experience working in a B2B, SaaS, or technology company.
• Familiarity with design tools such as Canva.
• Exposure to video editing tools (Opus, Capcut).
• Understanding of SEO principles as applied to You Tube and social content.
• Experience working with or sourcing thought leadership speakers for content series.
• Thriving at Black Line because you are part of a culture that values curiosity, inclusivity, and growth.

Salary Range: $85,000.00–$ (pay scale depends on experience, skill set, and geographic location). Black Line offers short‑term and long‑term incentive programs based on eligibility, along with a robust offering of benefit and wellness plans. Compensation may include a variable incentive component such as an Incentive Compensation Plan or…