Content Lead

Bustem
· Full Time, On-Site, New York City

Location:

New York City

Employment Type:

Full time

Department:
Marketing

Compensation: $90K – $120K

Bustem helps e-commerce brands identify and take down copycats, counterfeiters, scammers, and unauthorized sellers stealing their revenue. We scan marketplaces, websites, ads, and domains to detect brand abuse and enforce against it. The work produces constant, real-world stories: fake websites, shady sellers, ridiculous scams, and real enforcement wins. Content isn’t marketing here. It’s a core growth engine.

We’re hiring a Content Lead. Not just someone who makes videos, and not just someone who plans them. You do both. You understand what works, why it works, and how to produce it at scale.

• Have posted a high volume of Tik Toks or Reels and built a personal following
• Understand hooks, retention, and distribution deeply
• Think in content systems, not one-off videos
• Constantly spot content opportunities in real time

Own content, make it perform, and ship every day. Minimum: 1 video per day.

• Own the Content Engine
  • Develop formats, series, and repeatable content systems
  • Decide what to create based on performance and intuition
  • Turn real company activity into compelling content
• Create High-Performing Short-Form Video
  • Tik Tok, Instagram Reels, and You Tube Shorts
  • Ideate, script, film, edit, and publish
  • Optimize for hooks, pacing, and retention
• Edit and Produce for Performance
  • Strong captions, structure, and timing
  • Repurpose content across platforms
  • Maintain high output without sacrificing quality
• Test, Learn, and Scale
  • Run rapid experiments
  • Double down on what works
  • Continuously improve based on data
  About You
  • Creator-first but strategically sharp
  • Fast, independent, and high-output
  • Strong editor with excellent storytelling instincts
  • Data-aware. You understand what’s working and why
  • Comfortable owning both direction and execution

  Deep familiarity with creator culture and short‑form platforms is expected.

  What Great Looks Like
  • You consistently ship high-performing content
  • You improve output based on data, not opinions
  • You turn everyday moments into viral or high-converting videos
  • You build systems that increase output and quality over time
  • You take full ownership of content as a growth channel
  Compensation & Benefits
  • Daily Lunch & Dinner Stipend
  • Bi-Weekly Team Dinners & Events

  This range may span several levels that could apply to the role. Final salary depends on factors like level, relevant experience, skills, and expertise. The range covers base salary only, not benefits.