Growth Lead Marketing

ABOUT GESTURE

Gesture is where technology meets humanity, a place where innovation, emotion, and impact collide. We're a fast-growing tech company using AI, machine learning, and intelligent logistics to power a first-of-its-kind platform that connects people and brands through real-world, tangible experiences. From our mobile app to our B2B Reach
360 platform, Gesture blends data, emotion, and automation to build the future of human connection, at scale.

Inside our headquarters, you'll find an environment that moves with the pace and precision of Silicon Valley but with the heart of something far greater. We run on cutting-edge tools, creative experimentation, and raw ambition. Every campaign, every journey, every dashboard you build here matters because it changes whether someone sends a gift again. At Gesture, you'll work alongside some of the smartest, most driven operators, engineers, and creatives in the industry, people who think big, move fast, and care deeply about the work they do.

Gesture is investing aggressively in AI-driven intelligence to power the next generation of marketing and commerce using a gift-centric approach. Our roadmap focuses on building intelligence that anticipates, adapts, and compounds: predicting intent, optimizing campaigns in real time, and delivering deeply personalized experiences driven by real-world behavior, through systems that continuously learn and improve with every interaction.

This is not surface-level automation. We're building intelligence directly into the core of how our growth and lifecycle programs are planned, executed, and measured  Gesture, you're not joining a static marketing team. You're joining a team building the infrastructure for how a first-time gifter becomes someone who sends again and again.

We're hiring one person to own our growth and lifecycle marketing end to end: the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands‑on doer's role, not a strategist's.

You’ll report to and work side by side with our head of marketing, and you’ll focus entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high‑density work. You will not be managing a team or sitting in strategy meetings, however you need to be highly organized.

You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.

• CAC, ROAS, and conversion performance across paid and owned channels
• CRM and lifecycle journeys that carry someone from their first gift to a lifetime of sending
• Customer segmentation and messaging across every CRM channel, from first‑time registrants to highest‑value repeat senders
• How we measure campaign performance, customer engagement, and ROI
• The scaling of high‑leverage channels like refer‑a‑friend (RAF) and SMS

Let’s be clear:

• This is not a strategist role that hands off execution to someone else; you build and run the engine yourself
• This is not a people‑management position; there is no team to manage, at least initially
• This is not a role built around sitting in strategy meetings; it's built around dashboards, tests, and journeys
• This is not an advisory or consulting engagement; you own outcomes, not recommendations

• Improve CAC, ROAS, and conversion every week across our paid and owned channels
• Run a constant test‑and‑learn loop on audiences, creative, and offers
• Move budget toward what's working before the rest goes stale

• Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending
• Shape and execute customer segments across every CRM channel, from first‑time registrants and leads to our highest‑value repeat senders
• Build lifecycle journeys across email, push, and SMS: onboarding, repeat‑gifting…