Marketing Strategy & Planning Manager

Profound is the marketing platform for the age of AI search. The way brands reach people is being rewritten — AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers use to understand, measure, and win in that world: the analytics, intelligence, and agent automation that turn AI search from a threat into a competitive advantage.

We went from 0 to a $1B valuation in 18 months. Revenue grew 100x last year. Our customers include Ramp, Figma, Spotify, Nike, Apple, AWS, Reddit, and JPMC. We are backed by Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures — and we are moving fast enough that the people joining now are building the playbook everyone who comes after them will run.

The marketing team ships a lot at once: product launches, the Zero Click Summit, brand campaigns, research content, lifecycle programs, and the category-creation work underneath all of it. This role is the operating backbone that keeps it coherent.

You’ll turn a fast, ambitious marketing org into one that operates fast and efficiently. You’ll drive the planning cadence, the operating systems, and the visibility that let the team move fast without dropping things. You’ll actively hunt for what’s slow, broken, or duplicated, and fix it. Nothing here is a settled playbook, so you’ll also co-own getting our biggest integrated launches out the door.

This is an individual contributor role reporting to the Head of Marketing. You’ll work across every function on the team and directly with marketing leadership.

• Run the planning process end to end: quarterly priorities, budget tracking, and headcount planning alongside the Head of Marketing
• Turn strategy into a clear, sequenced (but fluid) roadmap the whole team can see and execute against
• Own the operating rhythm - team meetings, planning sessions, retros, and the rituals that keep everyone aligned

• Go find the friction: hunt down the bottlenecks, handoff gaps, and duplicated effort slowing the team, and fix them at the root
• Drive complex, cross-functional launches from ambiguous brief to shipped on time
• Build the visibility layer so leadership and the team always know what’s in flight, what’s at risk, and what’s blocked
• Stand up and sharpen the tooling and processes that track marketing work and performance, killing anything that isn’t working

• Co-own orchestration of our biggest integrated moments: product launches, campaigns, and events like the Zero Click Summit
• Hold the cross-functional dependencies (product, design, content, lifecycle, sales) together so launches land

• Build onboarding and ways-of-working that scale as the team grows
• Bring structure to the ambiguous stuff before it becomes a fire

• Map how marketing actually runs today. What’s working, where things fall through, and where time is being wasted, then start fixing the biggest offenders
• Stand up a single source of truth for in-flight work and priorities
• Take point on one major launch start to finish, so you learn the team and the team learns you
• Ship the first version of our planning and reporting cadence

• 4-6 years in marketing operations, program management, or strategic ops, ideally in fast-moving B2B or startup environments
• A track record of walking into messy, fast situations and leaving them structured
• The ability to align a team who works in sprints and doesn’t believe in detailed annual planning
• An instinct for spotting inefficiencies and the drive to fix it
• Systems thinking: you build processes and tooling that scale instead of one-off patches
• Strong project management instincts and fluency with the tools (Asana, Linear, Notion, or similar)
• Comfort operating lean and fast, with high ownership and real pride in the quality of your work
• The ability to drive accountability across a team without managing anyone directly
• Analytical enough to track both the qualitative (is the team aligned?) and the quantitative (did the launch hit?)

• Experience at a category-creation or early-stage company where the playbook didn’t exist yet
• Familiarity with how a full marketing org fits together (content, brand, creative, lifecycle, PMM, events)
• A point of view on AI and how it’s changing search and discovery

Operator-first, high talent, low ego. We’d rather ship and learn than polish in a vacuum. If you like building the machine as much as running it, you’ll fit here.

Based in NYC, in-office 5 days a week.

Expected base salary range: $140,000-$190,000. Full comp includes base, equity, and benefits. Final offer and title depends on experience and location.

Note:

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