Brand Marketing Manager

ABOUT THE NEW YORK ACADEMY OF SCIENCES

The New York Academy of Sciences is an independent, not-for-profit organization that since 1817 has been committed to advancing science for the benefit of society. With more than 20,000 Members in 100 countries, the Academy advances scientific and technical knowledge, addresses global challenges with science-based solutions, and sponsors a wide variety of educational initiatives at all levels for STEM and STEM related fields.

The Academy hosts programs and publishes content in the life and physical sciences, the social sciences, nutrition, artificial intelligence, computer science, and sustainability. The Academy also provides professional and educational resources for researchers across all phases of their careers. Please visit us online s.org

JOB TITLE: Brand Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Associate Director, Marketing

The Brand Marketing Manager leads and executes marketing strategies for our scientific events and programs. This role is crucial in sustaining our brand's global reach while achieving key goals, such as event registration, award nominations, and membership acquisition.

• Develop and execute multi-channel digital marketing campaigns.
• Oversee content creation and brand messaging, ensuring consistency across all marketing channels and adherence to the Academy’s brand guidelines.
• Optimize customer acquisition costs (CAC) and work to increase long-term customer value through tailored messaging, segmented campaigns, and nurturing strategies.
• Work closely with internal clients across departments to ensure marketing campaigns are tailored to each program's specific needs and objectives while complementing the Academy brand.

Marketing Plan Oversight:

• Lead the creation, development, and execution of marketing plans for Academy programs, including but not limited to the International Science Reserve, scientific conferences, and awards programs.
• Define clear campaign objectives, promotional strategies, and the optimal channel mix (e.g., digital, print, paid media) to maximize outreach and engagement.
• Ensure campaigns meet timelines and deliver measurable results.

Audience Identification & Message Crafting:

• Collaborate with internal stakeholders to accurately identify and target key audience segments, crafting messages that resonate with each segment.
• Ensure that marketing communications highlight the unique value propositions and benefits of Academy programs and events, driving engagement and participation.

Campaign Analytics & Dashboard Optimization:

• Leverage existing team dashboards and create additional reporting mechanisms to measure and report on the effectiveness of marketing campaigns, using metrics such as impressions, open rates, click-through rates, and conversion rates.
• Continuously optimize dashboards for enhanced reporting accuracy and actionable insights.

Newsletter & Membership Platform Utilization:

• Effectively leverage the Academy’s newsletters and membership platforms to support broader program goals, increase visibility, and boost engagement.

Team Collaboration & Process Improvement:

• Actively participate in regular team optimization efforts, offering suggestions and insights to improve workflows, campaign execution, and overall marketing processes.
• Serve as a resource to junior marketing staff, providing guidance and mentorship on best practices and data-driven decision-making.

Cross-Functional Collaboration:

• Act as the marketing liaison to ensure consistent brand messaging across all marketing channels and programs

SUPERVISORY RESPONSIBILITY: None

• Undergraduate degree required. Minimum of 4 years experience in digital marketing.
• Experience with the majority of the below:
  • P…