Creative Director

Location: New York

## Creative Director Apply locations:
New Yorktime type:
Full time posted on:
Posted 7 Days Agojob requisition :
R04241
** Join Goodwin’s Global Operations Team, and make a real impact on a global scale.
** At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

** Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions
** in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions.

Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.
This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

As the Creative Director, you will own and oversee all aspects of Goodwin’s global creative function. You’ll develop a deep understanding of the firm’s brand, and work to elevate and evolve it on a consistent, ongoing basis. You’ll build and lead a best-in-class team to deliver compelling, differentiated, and high-impact creative solutions that elevate Goodwin’s brand and support its strategic priorities.
*
* What You Will Do:

*** Creative and Brand Strategy
** Define and lead the firm’s global creative vision, ensuring alignment with brand and marketing strategy and business objectives
* Develop a deep understanding of the Goodwin brand and continuously elevate and evolve its expression across all channels
* Translate marketing goals into clear, compelling, and novel creative solutions
* Partner with senior stakeholders to shape and prioritize creative initiatives that support key firm priorities
* Own and maintain the firm’s brand guidelines for visual identity and voice and tone; continuously refine and evolve them to ensure they remain modern, differentiated, and impactful
* Creative Execution
** Oversee all creative design and copywriting projects and initiatives end-to-end from ideation through execution, with a relentless focus on the details that distinguish final outputs from “good enough” to exceptional
* Ensure consistency in visual identity, voice, and tone across all channels and formats spanning digital, print, motion/video, and experiential
* Lead team in developing memorable branded solutions for priority marketing campaigns, events, and initiatives; collaborate closely with other Marketing & Communications and stakeholder teams to ensure objectives are met
* Oversee and manage relationships with vendors, agencies, and offshore production resources to ensure quality, efficiency, and excellence in execution
* Team Leadership
** Lead, mentor, and motivate a high-performing team across creative disciplines
* Build, expand, and optimize team capabilities and structure to support the growing scope of the Marketing team and broader department
* Foster a culture of creativity, collaboration, accountability, and continuous improvement
* Ensure effective resourcing and workload management across creative projects and priorities
* Operations and Process
** Optimize creative workflows, processes, and tools to drive efficiency and scalability in close collaboration with team members in other Marketing functions including Marketing Strategy, Operations, and Technology
* Introduce new formats, storytelling approaches, and technologies to enhance
* creative outputs
* Encourage experimentation and the adoption of new creative techniques, tools, and trends
** Who You Are:
*** A visionary creative leader with a strong portfolio of impactful, multi-channel work
* A strategic, big-picture thinker who can translate complex business objectives into compelling creative solutions
* An exceptional…